“I can’t start my day without my Costa Coffee”
“I wouldn’t survive without my iPhone”
“I love my Ugg boots”
“I need to Google that”
We may not realise it, but we share some deep-seated emotions with the brands we use every day. Our relationships with them infiltrate our work, our home life and the bits in between. Some of them become so much a part of our lives they stop existing as nouns, and become verbs (Google, Velcro, Tipp-Ex etc).
That emotional connection is the very essence of a great brand. It’s what generates brand loyalty and makes us advocates for one brand over another.
Yet when there’s is so much ‘noise’ around us, and with so many brands competing for attention, how can brand managers, marketing managers and company owners give their latest brands the chance to create strong bonds and emotional connections of their own?
Happy Creative’s interactive branding workshops give you real insight into where your brand power lies, and how to apply it to launching a new brand, or reinvigorating an existing one. We’ll help you explore and answer:
Every session is interactive – but is led by Happy’s team of expert brand managers and branding specialists. Every Happy facilitator has helped build brands for local, national and international businesses.
For more information on how branding workshops could help your company, call 01253 446 933 or contact us.