Every week we present our bite-size chunk of all the global marketing news!
Twitter has responded to widespread concerns about the often offensive nature of discourse on social media by committing to develop a measure of the “health of the public conversation” on its platform. It is seeking submissions from outside experts to advise on how this could be defined and achieved.
Sky will make Netflix available through its latest box in an attempt to tackle the threat posed by the popular streaming service. The satellite broadcaster will allow viewers to watch Netflix shows on its Sky Q platform later this year. Customers will pay for Netflix as part of their Sky bill, although prices have not yet been announced. Sky said the move would make the entertainment experience “easier and simpler” for customers.
Coca-Cola is launching a £10m advertising campaign to support a revamp of Diet Coke in the UK, as it looks to push more consumers towards its healthier options. The brand is hoping that the Diet Coke reboot will work alongside Coca-Cola Zero Sugar and improve the growth of its light drinks —ahead of the sugar tax on 1 April. The drinks giant has already revamped Diet Coke in the US, introducing four new flavours and a new can design. It is initially bringing two of four new flavours — Exotic Mango and Feisty Cherry — to the UK although there are plans to introduce others in the future.
Formula One is making its biggest investment in digital to date with the launch of an over-the-top live subscription service, as it looks to change brand perceptions and serve its fans better. F1 TV will launch across 40 markets – including Germany, France and the USA but not in the UK – next month, in time for the upcoming Formula One season. It will allow fans to watch ad-free live streams of each race, while on-board cameras will show live content from the driver’s point of view.
An app that rewards students for time spent away from their phones is being released in the UK. Hold was developed by three students who met at Copenhagen Business School and wanted to develop something to help with the issue of device distraction. It has proved popular in Scandinavia, with more than 120,000 users across Norway, Denmark and Sweden. Experts are growing increasingly worried about the issue of device addiction.