Animated video content

Make your content marketing memorable

 

Maximum impact in the shortest possible time. That’s the holy grail of digital marketing. You see, it’s not enough to be found on Google. Nor is it enough simply to stand out for the sake of standing out. Maximum impact comes from speed, simplicity, usefulness and – most of all – being brilliantly memorable.

And that’s the purpose of animated video content.

Short video animations are great tools for telling stories in a concise, compelling way. Your industrial process made easy. Your services explained with warmth and personality. A corporate history made less… well corporate.

 
 

Short, punchy, searchable, memorable and rather excitingly affordable. Happy Creative produces animated video for businesses in Blackpool, Lancashire and the UK. From design and content to strategic distribution, we’d love to do the same for you.

 
 

Short, punchy, searchable, memorable and rather excitingly affordable. Happy Creative produces animated video for businesses in Blackpool, Lancashire and the UK. From design and content to strategic distribution, we’d love to do the same for you.

 
 

Why use animated videos as part of your content strategy

They’re quick: A short video animation conveys each key message in a fraction of the time it’s taken you to reach the end of this sentence – so it never outstays its welcome.

They’re animated: The movement in animated video grabs attention, demanding your focus in case you miss something. Add a small detail here or a motif there and every statement you make can come complete with its own animated memory-jogger.

Added sound: Not everyone reacts to visual stimulus in the same way. But add a soundtrack to your animated video that cleverly matches the action on screen and those aural cues can be just as powerful an aide-memoire.

Drive traffic: Short video animations are great content and can be used as your content marketing strategy to bring search engine traffic your way.

Search engine ranking: YouTube is the world’s second most popular search engine. And it’s owned by the first (Google). So when you add your animated video showreel to YouTube you’re not only boosting your profile through some highly engaging digital marketing, you’re climbing the Google rankings too.

 

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Paid Social Campaigns

Paid social media can be a brilliantly effective yet low cost form of lead generation, and it’s a great way to extend your reach, drive website traffic and generate likes and shares.

We’ll take care of setting up and managing your paid social media accounts, ensuring your spend is carefully targeted. Then we’ll provide clear, transparent reporting so you can keep refining the strategy to make your ad spend even more effective.

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Social Media

All the tweets and posts in the world won’t help generate leads unless there’s some strategic thinking behind what you’re doing.

We’ll help define the right social media strategy for you, so that you’re on the right platforms, saying the right things to the right people at the right time to generate the right leads.

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Design & Brand Building

Marketing is bit like those huge, swirling flocks of starlings you see from time to time. Individually your brochure, email, ad, meme or gif may not change the world.

But when you join them together and ensure they’re all heading in the same direction, you have the power to stop people in their tracks.

We design communications that help build a consistent brand and convert more leads to sales.

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Websites

Your website can generate leads in so many ways. Informed content. Strong calls to action. A simple, natural journey from ‘Hi there!’ to ‘Buy now’.

Yet websites are never ‘done’. They need to keep evolving to keep pace with your customers’ expectations, so we’ll be with you for the long haul to keep tweaking, refining and growing your site – and to deliver the PPC campaigns that help drive traffic towards it.

Because when your website keeps working to understand and speak to your audience, you’ve got more chance of converting.

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PR & Content

There’s a knack to ensuring your business is seen in the right places at the right time. We’ll build your PR profile across the mix of channels that’s right for you (from press to social media to events) and use our contacts to spread the word.

So when your customers are ready to buy, it’ll be your brand they think of first.

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