There’s always plenty going on in the marketing world and these snippets have caught the attention on Happy HQ this week. A Walkers campaign has been hijacked by consumers on social media, after the brand asked people to upload a selfie to potentially win tickets to the Champion’s League final.The #WalkersWave campaign allows consumers to tweet in a picture, after which a video is created automatically on the Walkers Twitter feed showing Gary Lineker holding up their picture and showing the individual doing a Mexican wave.However, instead of uploading selfies people have been sending in pictures...
A Happy client recently commissioned us to work on a market research project where we did in-depth interviews with their website users. It was no doubt an incredibly valuable process that gave our client many insights and made them think of changes that can be applied to increase their online sales. I am a big advocate of market research and how it is beneficial to any kind of business. Listening to your customers is the best thing you can do to give them what they want and, therefore, achieve what you want. The project I mentioned above has only just […]
As a designer my colour palette has continually changed. Growing up my colour experiences were limited to the rainbow or ROY G BIV as I liked to remember. Variations of shade were introduced with a haphazard mixing of whites, blacks and then all colours together to make erm…blackish. Now in my 20th year as a designer my experience of colour has increased to include the variations of RGB, CMYK Pantone and HEX. I have discussed the merits of Pantone 1575 over Pantone 1585 but a recent headline made me evaluate my knowledge of colour. “A new colour has been discovered — and […]
We like to keep our eye on the sporting ball here at Happy HQ. There’s a few keen runners in our ranks, a director at a football club and a gym bunny. And when it comes to gold medal winners, we can now proudly say we have one of them too! Happy Creative are proud to announce we are official sponsors of Team GB hockey star Nicola White. The 29-year-old scored the equaliser as Team GB beat the Netherlands on penalties to claim an historic gold during a balmy night in Brazil last summer to add to her bronze medal […]