Market Research

So you think you know your market, eh? Ok. Say you have an insight of what your target audience’s wants and needs are. And then you plan your entire marketing activities based on this “guesstimate”. Uh-Oh… alarming bells ring.

You may have a lot of data coming from different sources, but that means absolutely nothing if you don’t look at it properly and analyse it thoroughly. You may have no data at all, which shows it’s more than about time to start asking your customers what they think of you and of what you offer.

By properly researching your market, you get one step ahead, giving you an advantage against your competitors. And what most people forget is this: market research is not an activity conducted only once. It is an ongoing study. You need to be constantly asking, so you can be constantly improving.

The power of information is outstanding when it comes to market research. The information you find can guide your most important strategic business decisions and usually, if done properly, the findings and conclusions you reach have a value that greatly exceeds the cost of the research itself.

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Market research is an invaluable tool and a clever investment. If you had the choice of speaking to a good sample of your customers or be left in the dark only with your assumptions, what would you choose?


Need even more convincing? Here are our top 10 benefits of doing it.

Market research…

  • … guides your communication with current/potential customers and staff
  • … helps you identify opportunities in the marketplace
  • … helps you minimize risks
  • … measures your reputation
  • … uncovers and identifies potential problems
  • … helps you strategise
  • … helps you establish trends
  • … indicates your market positioning
  • … determine your most compelling ‘USP’
  • … indicates your market positioning
  • … can settle arguments
Marilia- A Happy Account Manager and market research specialist

Here's what we can do:

Our Account Manager Marilia is happy to help

Marilia holds a marketing degree and worked in advertising for a marketing agency in her homeland of Brazil before joining Happy. Her real passion is market research. Her practical, tenacious approach has helped clients in the manufacturing, leisure, tourism and construction industries – and big brands including Cambridge University Press – find the answers that help them engage.

Meet Marilia and The Happies

01253 446 933

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Paid social media can be a brilliantly effective yet low cost form of lead generation, and it’s a great way to extend your reach, drive website traffic and generate likes and shares.

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Social Media

All the tweets and posts in the world won’t help generate leads unless there’s some strategic thinking behind what you’re doing.

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Design & Brand Building

Marketing is bit like those huge, swirling flocks of starlings you see from time to time. Individually your brochure, email, ad, meme or gif may not change the world.

But when you join them together and ensure they’re all heading in the same direction, you have the power to stop people in their tracks.

We design communications that help build a consistent brand and convert more leads to sales.

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Your website can generate leads in so many ways. Informed content. Strong calls to action. A simple, natural journey from ‘Hi there!’ to ‘Buy now’.

Yet websites are never ‘done’. They need to keep evolving to keep pace with your customers’ expectations, so we’ll be with you for the long haul to keep tweaking, refining and growing your site – and to deliver the PPC campaigns that help drive traffic towards it.

Because when your website keeps working to understand and speak to your audience, you’ve got more chance of converting.

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There’s a knack to ensuring your business is seen in the right places at the right time. We’ll build your PR profile across the mix of channels that’s right for you (from press to social media to events) and use our contacts to spread the word.

So when your customers are ready to buy, it’ll be your brand they think of first.

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