We’re delighted to be working with Lancashire’s low carbon initiative, MaCaW, to help more businesses reduce their carbon footprint, save energy and save money.
Whatever business you run, you know that the drive to run cleaner and greener continues to gain momentum. We all know the benefits of cutting carbon – you save energy, you cut costs and you do your bit to help our planet. But knowing it and doing something about it are two very different things.
That’s why MaCaW was established. The Making Carbon Work Project has been funded by the European Regional Development Fund alongside the University of Central Lancashire. It’s helping businesses make that leap from wanting to be carbon efficient to actually doing it by increasing resource efficiency, cutting costs and strengthening tenders based on creating low carbon operations. It’s completely FREE of charge to Lancashire SMEs and Happy is helping to raise the initiative’s profile – so more Lancashire businesses get to benefit.
“Happy feels like part of our team”
Our work is all about raising MaCaW’s profile and generating leads. To date we’ve developed a digital and content marketing strategy, and we are supporting the team with SEO and content creation including blogs and video. We’re also helping MaCaW make the most of its online presence with a range of tools and techniques the team can implement internally.
Mark Nelson is Business Engagement Officer at MaCaW, and he’s thrilled with the impact the Happies have made:
“We wanted someone to do a full analysis of our current digital marketing activity and plan a strategy around it to drive and generate leads for our low carbon project. The Happies put together a detailed proposal and then commenced a full research piece before devising an initial 3 month strategy following a full consultation with our team. The process has been made so easy. In such a short period of time."
Our Chief Happy, Karen Lambert is equally thrilled to be working with MaCaW. “We’re a proudly Lancashire-based business and it’s good to be supporting a project that’s making a real difference to businesses in the county – and to the environment. Already, MaCaW has helped local companies identify 359 tonnes of carbon savings. We’re looking forward to continuing to help raise MaCaW’s profile, spread the message even wider, and help save even more carbon.”
Want to raise your profile? Let’s have a chat
Find out more about the MaCaW low carbon initiative here
Paid social media can be a brilliantly effective yet low cost form of lead generation, and it’s a great way to extend your reach, drive website traffic and generate likes and shares.
We’ll take care of setting up and managing your paid social media accounts, ensuring your spend is carefully targeted. Then we’ll provide clear, transparent reporting so you can keep refining the strategy to make your ad spend even more effective.More about Paid Social Campaigns
All the tweets and posts in the world won’t help generate leads unless there’s some strategic thinking behind what you’re doing.
We’ll help define the right social media strategy for you, so that you’re on the right platforms, saying the right things to the right people at the right time to generate the right leads.More about Social Media
Marketing is bit like those huge, swirling flocks of starlings you see from time to time. Individually your brochure, email, ad, meme or gif may not change the world.
But when you join them together and ensure they’re all heading in the same direction, you have the power to stop people in their tracks.
We design communications that help build a consistent brand and convert more leads to sales.More about Design & Brand Building
Your website can generate leads in so many ways. Informed content. Strong calls to action. A simple, natural journey from ‘Hi there!’ to ‘Buy now’.
Yet websites are never ‘done’. They need to keep evolving to keep pace with your customers’ expectations, so we’ll be with you for the long haul to keep tweaking, refining and growing your site – and to deliver the PPC campaigns that help drive traffic towards it.
Because when your website keeps working to understand and speak to your audience, you’ve got more chance of converting.More about Websites
There’s a knack to ensuring your business is seen in the right places at the right time. We’ll build your PR profile across the mix of channels that’s right for you (from press to social media to events) and use our contacts to spread the word.
So when your customers are ready to buy, it’ll be your brand they think of first.More about PR & Content