Happy take Atlas on a marketing journey

“Often when you deal with agencies, you can hit the ‘we know best’ and ‘…oh, you should be doing this’ button.

“With Happy Creative, you feel like it’s a collaboration, because it is. Most importantly, they listen to you and this is one of their biggest strengths.”

When you receive feedback like his, you know the journey with the client has been worth it.

BFW Management Ltd had a challenge for Happy – a new identity, brand conception, branded materials, a new website and delivering the marketing collateral both on and off-line.

BFW Management Ltd is a wholly-owned subsidiary company of Blackpool Teaching Hospitals NHS Foundation Trust who are experts in property and facilities management across the north west.

As support to the NHS and other organisations, BFW’s new name needed to reflect the responsibility they have for delivering the services which keeps the organisations moving forward.

Happy’s experts ran a branding workshop for the client and listened to their core values, their business methods, stormed ideas and concepts for the client and Atlas was born.

Support is a running theme throughout Atlas’ values.

Anthony Monks, communications officer at Atlas, said: “The support of the team at Happy has been invaluable. From helping to create the Atlas brand, from conception to reality, to taking concepts and putting them into words and images has been our rock.

“Without their guidance, patience and flair, we wouldn’t be in the place we are now.”

Atlas’ new website takes the user on a journey with clear functionality for the many services they are responsible for across their organisation, an opportunity to meet the team and news coming out of the business.

John Filmer, a Happy account manager, said: “We were appointed to help create a company name, brand identity, values and website.

“We’ve produced various other marketing materials for Atlas, including stationery, brochures, pull-up banners and other collateral. We began with a branding workshop, attended by the senior management team and other members of staff.”

“We listened to their challenges, listened to the values and services they are responsible for and made it the backbone of the marketing process.”

Happy’s journey with Atlas has only just begun and it will continue to support the management company on a number of new projects in the future.

01253 446 933

Paid Social Campaigns

Paid social media can be a brilliantly effective yet low cost form of lead generation, and it’s a great way to extend your reach, drive website traffic and generate likes and shares.

We’ll take care of setting up and managing your paid social media accounts, ensuring your spend is carefully targeted. Then we’ll provide clear, transparent reporting so you can keep refining the strategy to make your ad spend even more effective.

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Social Media

All the tweets and posts in the world won’t help generate leads unless there’s some strategic thinking behind what you’re doing.

We’ll help define the right social media strategy for you, so that you’re on the right platforms, saying the right things to the right people at the right time to generate the right leads.

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Design & Brand Building

Marketing is bit like those huge, swirling flocks of starlings you see from time to time. Individually your brochure, email, ad, meme or gif may not change the world.

But when you join them together and ensure they’re all heading in the same direction, you have the power to stop people in their tracks.

We design communications that help build a consistent brand and convert more leads to sales.

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Websites

Your website can generate leads in so many ways. Informed content. Strong calls to action. A simple, natural journey from ‘Hi there!’ to ‘Buy now’.

Yet websites are never ‘done’. They need to keep evolving to keep pace with your customers’ expectations, so we’ll be with you for the long haul to keep tweaking, refining and growing your site – and to deliver the PPC campaigns that help drive traffic towards it.

Because when your website keeps working to understand and speak to your audience, you’ve got more chance of converting.

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PR & Content

There’s a knack to ensuring your business is seen in the right places at the right time. We’ll build your PR profile across the mix of channels that’s right for you (from press to social media to events) and use our contacts to spread the word.

So when your customers are ready to buy, it’ll be your brand they think of first.

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