Making a Mobile Mini makeover

WHEN portable storage accommodation provider Mobile Mini approached Happy Creative with a request to help out their retail division it got quite animated.

The global business wanted to promote its services to a new market in a way which would be clear to potential customers. Instead of bombarding its clients with marketing collateral it wanted something simple yet informative to the potential customer which could engage them.

Mobile Mini were aware of a problem with storage for many retailers and they had a ready made solution in their multi-use containers which can be used from simple storage solutions to giving the retailer more space to show off their products.

With a lot of statistics at their disposal, the company wanted to present it in a way which would be easy to understand. Using an animation was an obvious solution to the problem as it presents stats and information in an easier way to digest.

Happy’s animation specialist got to work on developing a unique way of showing the business in a new light, by animating a simple solution and showing how versatile their products could be for every organisation.

The animation has been used by Mobile Mini’s field sales agents across the UK to show new and existing customers what the company can do to help with retail and storage space. It can be accessed through their website and it’s YouTube channel as well as various social media channels.

The business has more than 37,000 portable storage units in its fleet and hires out from its 16 branches across the UK and more internationally.

The units provide high security accommodation for a variety of different businesses, from construction sites to university campuses.

Animations are quickly becoming used by lots of companies who want to help convey complex messages quickly. As a promotional tool for marketing it has become an effective alternative to hard copy in digital age. For more information on how Happy can help your business become animated click here.

Take a look at Mobile Mini’s animated video here.

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