New year, new thinking

Well I’m happy to say that I have the privilege of writing the 1st blog of 2012, woo!

So first of all, a very Happy New Year to you all! I hope you all had a great Christmas and indulged in all the festivities!

It’s a shame to see it all come and go so quickly especially with all the hype and I won’t be at all surprised if you’re sat with a glum expression on your face right now because it’s…


Thankfully though, you can rely on us all here at Happy to put a smile back on your face with our top blogging every week so make sure you keep up to date with each post and be sure to comment and follow us on Twitbook.

So to my post…

At Happy, we have an ‘ad of the week’ on the blog, where team members pick an advert that really hits home with them so I thought I’d get in there early and mention one that really captured my attention during the holidays.

It was a car advert believe it or not that I actually liked, well loved really! Very often I see a car advert and it turns out to be the same old format over and over but revamped slightly, you know what I mean, a classic interior shot, a shot of a happy family driving along a curved coastal road with a sunset in the background… it’s all so predictable but this was so different and refreshing.

It’s an advert for Renault, the first car manufacturer to offer a range of four electric vehicles accessible to everybody.

Now I know what you’re thinking, I really don’t need to be told anymore about the state of the environment, it’s tiring and I agree with you, it can be at times especially when it is forced on you, making you feel as though you have done something wrong.

But what Renault have done is cleverly maintain this important message but have brought humour into the advert to put us all at ease and listen.

The concept behind the advert is making us all realize as viewers what our day to day lives would be like with no electricity. The advert cleverly shows scenarios where electric products we all take so much for granted have been made into motorised devices.

There is a clear sign of the hassle and effort involved if this were the case and also how much of the world around us would be polluted with dangerous emissions.

The strapline at the end of the advert simply states, ‘You’ve already switched to electricity for many things, so why not for traveling.’ I just love it and it’s so refreshing to see a different approach to such an important topic.

In case you haven’t seen the advert, please see below and enjoy! (My favourite part is the bit with the mini petrol can…you’ll see)


As always, if you’re looking for a marketing agency to put the life back into your briefs, contact Happy Creative as we’ll be very Happy to help!

Tom Fearon is a Designer and Guerrilla marketing expert at Happy Creative, a full service marketing agency based in Blackpool, Lancashire. To learn more or contact us please go to

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New year, new thinking
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