Online marketing is much more than just having a website. When it comes to generating sales and improving customer retention, Email marketing plays an extremely significant role within the online marketing mix.
Here at Happy we have run numerous successful ‘e-blasts’, providing impressive sales generation rates for our clients in the process. We provide email design and copywriting services, and assistance in developing an effective email marketing strategy. We are able to track and analyse every aspect of our email campaigns, helping our clients to increase sales and identify future prospects.
Here are 10 reasons why an email campaign designed by Happy Creative could greatly benefit your business:
1) Email marketing has the largest captive audience out of any form of marketing technique. 60% of adults in the UK access the internet either every day or almost every day, and over half of these access their email every day.
2) Emails have a global reach. They are not restricted by any physical boundaries – Happy’s email campaigns can be used to target anyone, anywhere in the world.
3) Email marketing is highly cost-effective. There are no printing costs and no postage costs that would otherwise be incurred in a DM campaign. Once Happy have designed your template, it can be sent to thousands of contacts extremely cheaply.
4) It’s fast! An email takes a matter of seconds to send compared to direct mail which could take a few days.
5) Ease of response. It’s much easier to reply to an email than it is to a piece of direct mail. Most emails are responded to on the same day they are received. Our emails are designed in a way to improve conversions and encourage users to click-through to your site.
6) Emails are interactive. As well as being visually stunning, Happy’s email designs can make use of images, videos, hyperlinks, games, etc, therefore stimulating interest and response from the user.
7) Email on the move. With the increasing number of ‘smart phones’ being used, people have instant access to their email at any time, even if they are not sat at a computer.
8 ) Emails are highly targeted, and can be sent to a precise database of potential contacts. Furthermore, using subscribe and unsubscribe lists means that Happy will only send emails to recipients that have shown a distinct interest in your business.
9) Happy can personalise emails in accordance with the recipient’s name, therefore helping to form a friendly bond with potential customers.
10) Email marketing is highly measurable. Happy can analyse exactly who opened your email, what they clicked on, who forwarded it, etc. This provides invaluable information of potential prospects to follow-up.
If you are interested in running an email campaign, contact Happy Creative and utilise our experience and expertise of email marketing strategy.
Greg Brooks is a Digital Marketing Executive at Happy Creative, a full service marketing agency based in Blackpool, Lancashire. To learn more or contact us please go to www.happy-creative.co.uk
