10 years of Happiness: Whitworth, 2011

The Whitties Family Whitworth Pharmacy years, milestone, the whitties, Whitworth, family, mascots, characters, pharmacy, branding, prescription, multi media, medium, wraps, vehicles, radio,

Trying to pick your favourite campaigns from 10 years of marketing and branding is like trying to pick your favourite children. You just can’t. But there are some campaigns that, years after they began, are still making a big impact.

In 2011, Whitworth Pharmacies asked us to help them rebrand. They needed something that set them apart from everyone else in their market; something that said ‘friendly, helpful, approachable’ in just a single image. And that’s when the Whitties, a cartoon family of lovable Whitworth’s users, were born.

4 years later, you’ll still see them waving from store windows or the side of delivery vans, giving serious topics a cheery accessibility. They’ve been on posters, radio, in store and online too, helping transform the way customers interact with their Whitworths pharmacy.

The Whitties Family Whitworth Pharmacy  years, milestone, the whitties, Whitworth, family, mascots, characters, pharmacy, branding, prescription, multi media, medium, wraps, vehicles, radio,

They’ve also helped the pharmacy chain win an award for the most innovative brand within the sector.
When you’re a creative marketing agency, any brand you create that achieves the quadruple-whammy of longevity, award-winning success, nationwide coverage and big results is bound to feature highly in your all-time favourites list.

But the Whitties feel a little more personal than that. Because in 10 years of marketing, we’re still really proud of bringing this particular family together.

See more work here.

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