John Smiths have released a new advert to supplement their ‘No Nonsense’ campaign. The ad features popular North-West comedian Peter Kay and his dog ‘Tonto’ winning in a dog show competition, and was first aired on the 17th September.
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Previous ads from John Smiths (the Heineken owned brand) have been well received, such as the ‘diving board bomb’, the ‘wardrobe monster’, and the more recent ‘antiques fair’. The straight-talking characters used throughout the ad campaign have promoted the no nonsense virtues of the brand, whist also providing situations that the consumer can relate to.
Gareth Turner (Heineken UK senior brand manager) stated that “Dog Show gives a nod to Britain as a dog-loving nation in a down-to-earth way. The concept of Kay’s character taking great pride when his four-legged friend displays an important animal ’life skill’ – the collection and delivery of his daily newspaper – makes eminently watchable No Nonsense viewing.”
Heineken are no strangers to the use of comedy to promote their products, and have recently re-released their excellent walk in wardrobe/walk in fridge ad. The juxtaposition between the male and female wardrobe engages both male and female audiences by proposing the question, who has the better wardrobe?
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Simon Brooke is a Director at Happy Creative, a full service marketing agency based in Blackpool, Lancashire. To learn more or contact us please go to www.happy-creative.co.uk
