Happy's marketing news - 19.05.17
It’s been a busy week in the marketing world, here’s what has caught our eye!
McDonald’s hit the headlines for the wrong reasons this week. The fast-food giant has been forced to remove its latest advert in the UK after upset TV viewers complained it “exploits childhood bereavement”. The company’s advert features a boy asking his mother questions about his dead father as he struggles to find things he has in common with him.
Last week’s cyber-attack wiped out most NHS computers in the UK and affected more than 120 countries across the globe. Though “ransomware” is nothing knew and happens more than we give them the headlines for, the BBC have put together a handy glossary for us all. If you aren’t already aware, this blog is well worth a look to gem up on the various words they use!
This might cause some friction in creative agencies across the north west but Manchester is the leading regional market for creative talent, according to a new report. CBRE’s Creative Regions report showcased the Top 25 Regional Creative locations outside of London. Factors taken into account included the concentrations of creative businesses and professionals, talent pools of highly educated graduate populations, millennial populations, transport connections, quality of life, and proximity to universities with strong research and computer science ratings. Manchester was found to have the key ingredients to progress and develop as a future destination for the creative industries, including publishing, film, TV, media, digital, computer programming and information services.
Top brands should remain agile and not be scared to admit when a formula is no longer working, according to marketers from Nokia, Lego and FatFace. The brands were speaking at a Launch 360 event, hosted by agency Five by Five, in London, where Sara Holt, digital marketing director at Lego, spoke about her experience of product launches both in her current role and while at the BBC and UKTV.
We’ve had the “smiley”, the “LGBT” and even the “beardy” so it was only a matter of time before the “ginger” happened. Yes, the ginger emoji is on its way, excited? This will be welcome news for the 21,000 people who signed a petition two years ago to bring in a redhead emoji.
