What is it?
The purpose of an impactful brand is to connect meaningfully with ALL the people who matter to a business – internally and externally. If internal and external messages / behaviours don’t align, a brand loses impact, becomes less relevant or stagnates.
We’re helping companies and SMEs who:
wish to remain relevant
have a new vision
have halted in their growth and want to kick start it
have diversified into new markets or product / service offers
aren’t reaching the right audiences or their full potential
simply feel it is the right time to change
Typically
- Your brand visuals look tired and need a ‘shake up’.
- Your brand no longer represents what you do.
- You have been trading for a number of years and your brand no longer represents who you are.
- Your offer has evolved and the brand hasn’t.
- Your brand has lost its meaning to your target audience.
What's included
An online initial consultation with a board / director level marketing professional
to understand your business and your goals
A 2 hour Discovery Session to find out more about your business, its history,
vision, customers. Generally held with a number of your key team members
Qualitative market research with a selection of customers
Research with selected team members A 2 hour brand workshop to highlight your authentic brand values A 90 minute persona workshop to understand customers and what motivates them A new or refreshed logo (this isn’t always necessary) A brand re-style – a refreshed “look and feel” which can be applied across all activities An updated / refreshed website (to a certain specification - confirmed prior to commission) Brand guidelines including tone of voice A 12 month brand building plan with ideas and suggestions
Questions?
For an initial conversation on what a brand refresh entails and how it can benefit your business
please call 01253 446933 or email hello@happy-creative.co.uk
