We believe in the power of marketing to create positive change. Beyond helping businesses grow, our purpose is deeply rooted in spreading happiness and supporting our local communities. That’s why we are passionate about aligning our work with the United Nations’ Sustainable Development Goals (SDGs). We are actively championing Goal 2 (Zero Hunger) and Goal 3 (Good Health and Wellbeing).

Supporting Local Businesses Through Strategic Marketing

After a successful tender win in 2023 for an SPF-funded initiative, we were appointed by Blackpool Council as their strategic marketing and branding partner. With social value at the core of the contract, we have been working alongside the Business Growth Team to develop and promote the Blackpool Net Zero Business Academy and Blackpool Growth Business Academy. We see our role as more than marketing support, we are part of a bigger movement to develop Blackpool while ensuring our community thrives. As part of this commitment, we make a monthly donation to Blackpool Foodbank, an incredible charity dedicated to providing vital food supplies to those in need.

Using our marketing for growth model, RISUS™, we work together with Blackpool Unlimited and the Academies providing branding, marketing, and event support to help businesses across Blackpool access new opportunities. Our goal is to raise visibility, increase awareness, educate the audiences and share success stories.

We have developed marketing plans, created meaningful brand assets, refreshed website content, managed social media, created and shared news stories, and produced video content. We also planned and organised a keynote business event in the Summer of 2024 featuring Paul McGee, the SUMO guy.

As part of the social value of the contract, we have chosen to support Blackpool Foodbank, and through our monthly donations we are helping to assist their vital work in the community.

Blackpool Foodbank: Nourishing Lives and Strengthening Communities

Blackpool Foodbank plays an essential role in our community, offering a lifeline to those facing food insecurity. With the rising cost of living, many people across Blackpool, Fylde, and Wyre are struggling to put food on the table. Their vision is to see communities where everyone has access to nourishing food, and no food goes to waste. Volunteers work tirelessly to rescue nutritious, surplus food from supermarkets, manufacturers, and suppliers, preventing it from being wasted and ensuring it reaches those in need. Every month, they redistribute this food to over 8,000 people through their network of more than 80 partner organisations across the Fylde Coast.

Beyond providing food parcels, Blackpool Foodbank is committed to tackling the root causes of food poverty. They collaborate with local organisations to provide support services, helping individuals and families access the guidance and resources they need to improve their circumstances. Their work is about more than just filling empty plates; it’s about restoring dignity, offering hope, and fostering stronger, more resilient communities.

There are many ways to get involved with Blackpool Foodbank. Whether it’s through donating food, hosting a fundraising event, or volunteering time, every effort makes a real difference. Their mission is built on collective support, and together, the goal is to ensure that no one in our community goes hungry. As a company that believes in the power of community, we are committed to playing our part in supporting Blackpool Foodbank’s work.

Happy’s Contributions

Happy are proud to be able to contribute to this essential cause, reinforcing our values of putting people first and making a lasting impact on the world around us. Through our ongoing donations up to March 2025, we will have helped to provide enough food for 9,100 regular meals*, offering comfort and security to families who need it most.

We are more than marketers, we are community builders, collaborators, and supporters of meaningful change. Supporting local businesses and giving back to those in need isn’t just something we do; it’s who we are. Our purpose is to put people first, to spread happiness, and to create a legacy of support, kindness, and opportunity to people in our community.

*Source: Fareshare