We are delighted to have been appointed by Aiming Higher, a charity dedicated to supporting disabled children and their families, to refresh the charity's brand identity. Our partnership will not only result in a refreshed visual identity but also include a unique ‘Happy Gift’, including a brand audit and additional creative support.

Aiming Higher, based in Blackpool, Fylde, and Wyre, is known for its work offering creative support to improve the lives of children with disabilities and their families. The charity prides itself on its flexibility, offering families immediate, tailored help that ensures they feel supported when they need it most.

The organisation is committed to providing families with timely and flexible support, responding quickly to their unique needs. Their approach focuses on delivering tailored solutions that offer immediate help, ensuring families feel supported when they need it most. "The impact we make is often immediate, and we love that we can work so creatively with families," said Faye Atherton, Sustainability Co-ordinator at Aiming Higher.

This partnership is one we hold close to our heart, as we recognise the alignment of our values with this incredible charity. Our work will include a refreshed visual identity, spanning everything from printed materials to digital assets. At every stage, we’ll ensure the brand remains accessible, inclusive and reflective of the amazing work the charity does, speaking clearly to families, corporate partners, funding providers as well as the charity’s neurodiverse users.

In addition to the refreshed logo and brand identity, we will be working closely with Aiming Higher to develop clear brand guidelines, ensuring consistency across all materials, and supporting the charity in appealing to corporate partners and funders. Our branding specialists will make every design decision with purpose, ensuring that Aiming Higher’s updated branding truly reflects its values and the work they do.

Karen Lambert, Chief Happy, said “We are delighted to have been chosen to partner with Aiming Higher. Their reputation in the community speaks volumes, and it’s clear they are highly regarded for the meaningful work they do. We look forward to supporting their journey and helping to strengthen their presence to reflect the valuable impact they have on families in our community.”

As part of this partnership, we will be gifting some of our additional time and expertise to ensure the charity’s message is delivered in the most impactful way possible to its varied audiences. This commitment reflects Happy’s ongoing support of the Sustainable Development Goals (SDGs) and our wider purpose to give back to our community through meaningful, purpose-led partnerships. The refreshed branding will be rolled out ahead of Aiming Higher’s annual fundraising ball in June, an important event in their calendar that brings together supporters, families, and funders.