According to research from the Charities Aid Foundation (CAF), published in December 2024, only one in four UK businesses give to charity.

That figure has been making headlines again recently. It’s a surprising figure and for The Happies it’s also a reminder of why we do what we do.

Because for us, giving back isn’t a nice-to-have or something reserved for special occasions, it’s part of who we are. As a marketing agency whose purpose is spreading happiness, we believe business should play an active role in making a difference.

And giving back takes many shapes here. Sometimes it’s supporting a charity directly with donations, sometimes it’s donating our time and skills, and sometimes it’s backing our team, our Happy friends, and our partners with their own fundraising efforts. We also give “Happy gifts of time” to charities, helping them with creativity, strategy, and practical support when they need it most.Spreading Happiness in Action

Our purpose of spreading happiness is more than a philosophy; it’s a structured, thoughtful approach to giving that we’ve built into the way we work.

Here are just some of the brilliant organisations and causes we’re proud to support:

• Blackpool and Fylde Samaritans – Supporting their Pay for a Day campaign every year since 2018
• The Big Food Project (formerly Blackpool Food Bank) – Helping tackle food poverty in Blackpool
• Blackpool Boathouse Youth – Supporting opportunities for young people through creative and practical backing
• Fylde Counselling & Lancashire Mind – Championing positive mental health and accessible services
• Wooden Spoon Lancashire West Coast – The children’s charity of rugby 
• Pendleside Hospice & Diabetes UK – From a Santa Dash in Burnley’s Towneley Park to the Million Steps Challenge, we help raise funds and awareness

Aligned with Global Goals

We’ve aligned our giving with the United Nations’ Sustainable Development Goals, focusing on:

• Goal 2: Zero Hunger
• Goal 3: Good Health and Wellbeing

Clients and partners often tell us they’re surprised by the depth, consistency, and structure of our approach for a company of our size. And that’s something we’re immensely proud of.

While the headlines might say that only one in four UK businesses are giving back, it’s humbling that we’ve been leading the way for years. Our values and our belief in kindness guide everything we do. Giving back isn’t a response to a trend, it’s a reflection of who we are, what we stand for, and what matters most to us.