Happy Creative has been appointed by well-known pharmacy group, Whitworth Chemist to help them launch a new “Super Pharmacy” in Blackpool. Whitworth is a family-run chain of pharmacies based in Scunthorpe employing over 250 people, with outlets across the North of England.
Part of Whitworth’s charm and continued success is their personal approach to customer enquiries: step inside any branch of Whitworth Chemists and you will be met by a friendly and approachable staff who will go out of their way to ensure that all your needs are met.
Whitworth commissioned Happy to help them launch the new “Super Pharmacy” and were so delighted with both the brand concepts presented and Happy’s marketing expertise, that they decided to roll out the campaign across all the Blackpool pharmacies. The Blackpool staff were so receptive that there are further plans to roll-out the campaign on a national level.
Happy presented the Directors at Whitworth with a branding concept that will effectively be used across all communications, reinforcing the company’s values on a national scale. The campaign includes van graphics, bus interior decals, point of sale materials, signage and website.
The top secret campaign is due to be launched during Autumn 2011 and we are delighted to have been commissioned to help Whitworth with the project. We look forward to revealing the campaign visuals with a great sense of pride for what we know will be a hugely successful campaign.
Watch this space to discover a new type of “family pharmacy”!
