Speeding into our list of new client wins, Happy Creative are delighted to be working with Speed Medical, one of the UK’s leading providers of independent medical reports and rehabilitation services. Established in 1997, the company has been growing consistently and building significant market share. With such growth it was evident that that their brand needed to reflect the significant changes and the company’s core values to clients, partners and internal staff.
Selecting Happy after a tough three-way pitch, Speed Medical looked forward to working closely with Happy’s talented team of experts. After an in-depth analysis of the company’s values which included workshops with Directors and the company’s senior management team, a new logo was created.
In Happy’s experience there is a discovery phase from the moment when a company decides that their logo needs updating to fully understanding what the new logo needs to convey. Happy worked closely with Speed Medical to try and reflect in their brand their position in the market, core values and what the company is setting out to achieve. The design reflects the new light in which the company wanted to be seen and demonstrates in particular their vision of a bright future.
The Happy Branding Process is very thorough and at the same time, very enjoyable and informative for all involved. It is always very exciting to see a new brand emerge from the research and studies that are carried out along the way. Speed Medical’s new brand has been enthusiastically received and is being rolled out to different applications including a visual style that will be used on the website, internal and external signage, stationery, brochures and other materials.
Happy thoroughly enjoyed working with Speed Medical on their rebranding process and have made many more new friends. We wish them every continued success and look forward to working with them on many new projects.
