When Stockport based Aim Legal Expenses were looking to rebrand they commissioned experts, Happy Creative, to re-energise and refresh the group’s brand. The company is a leading provider of professional services including legal expense and “after the event” insurance policies as well as an experienced and professional claims handling service for both fault and non-fault claims. The company has grown consistently through the expansion of its suite of services and products, and its core focus on service quality and client care.
The integration of all their off-line communications which would help them stand out in a competitive market was the main focus of the brief. Happy created a distinctive visual style for the brand and also designed logos for the three key areas within the group: CoreProtect, Legal Services and On the Road. Part of the development to provide a sense of cohesion also included designing sub-brands within these sectors for the various services provided.
Happy also developed communication materials to aid the launch of the brand new look. Everything from sales collateral to corporate stationery was designed with a vision to create excitement about Aim’s multiple services. Each piece of marketing material conveys the personable, professional Aim Group values, incorporating the new brand style created by Happy. Aim is committed to providing the highest quality of service and are absolutely delighted with the results.
