If you want to get the best from your Market Research these 5 hot tips will be a great start.
Market Research is a sometimes maligned area of marketing, yet it should form the basis for the majority of marketing and indeed business decisions.
5 Hot Tips on Market Research:
1. Set Objectives. Without a clear set of objectives it is easy to lose sight of what you are trying to achieve with your research, particularly when debating the wording of questions. Keep to the objectives and the questions should look after themselves.
2. Create an Interesting Survey. Respondents are more likely to stick with your research if they find it interesting. An easy way to do this is a blend of set and open questions which give the respondents’ brain a nice little work out – and that will keep them interested.
3. Use Technology. The means to great and integrated market research/surveys are readily at hand. Systems like SurveyMonkey offer a great tool to the amateur and professional researcher alike, so make the most of these tools. Scanning survey companies can offer an even more enhanced results processor.
4. Take your Time. Assessing the questions is and should be a long process. Write questions, debate them, answer them, do all you can to assess just how effective the questions are at gathering information that is useful to you. Sometimes you only get one shot at a research respondent.
5. Target. Target your research at the demographics that are most useful to your objectives (not the ones that are most useful for yourself/agency). If you are wanting to get opinions from 25 under 5’s then conducting the research via an email to 1000 businesses isn’t going to work. Quality always wins over quantity when it comes to research.
For more on Market Research see the Happy Market Research section. Stay tuned for more from our Hot Happy Tips.
