Marketing companies offer a range of services to their clients, we all know that. If you need a new brand design, you can have it. If you want a focus group done, you can have it. You can even have just the design of a leaflet if you want to. Many companies have a “pay as you go” approach to marketing and fail to take the time necessary to truly understand what a business is all about.
This lack of understanding of the bigger picture can result in a leaflet design that does not suit what the target market requires. It can result in a badly designed brand, one that doesn’t reflect the values of the business in question. And, most worryingly, it can result in… no results at all.
We all know that the main objective of marketing is to get results, whatever that is. This can be more sales, brand awareness, exploration of a niche market, etc. Marketing works to keep companies going, growing, exploring their potential and fighting challenges. Therefore, the more you know about the company and what it stands for, the easier it is to put a strategic plan together, one that will take into consideration all the company’s nuances and be designed to do what we all work for: results.
At Happy we do this by taking clients through a brand journey. The journey can start at any point, considering firstly the business’ current position. Some people approach us saying that they need more sales, some people say that they need a better website, some people say that they need to explore a new customer segment. We understand all that and, of course, we can help. But by going through a journey together, Happy Creative can strip back all the brand’s pre-conceptions already in place and get back to basics.
The first “stop” of the journey is the DISCOVER process. In this phase, we ask some killer questions and we make sure you ask yourself and your team those difficult questions that sometimes get buried away in the rush of day-to-day activities. Once we have answers, then we are able to PLAN. We will work with you to understand what makes your brand stand out, what makes you different and how we can strategically place you within a busy market. Once we know who you are and what you want to achieve then we will have the ammunition to CREATE. On this phase, we will convey in visual terms what you are all about. Then, once we know what you look like, we will get it all out there through the CONNECT phase of the journey. This is when the world will know about you, about what you do and about what makes you special. The end (or the beginning) of the journey, the MEASURE stage, is the one where we will measure the efforts and build on the success achieved.
The best part of the Happy Branding Journey is that it can start at any point. It’s not linear, it’s circular and bespoke. We adapt to your needs and wants. We adapt it to bring you results and, the best of all, we make sure you have fun during the process. After all, it’s not by coincidence that we’re called HAPPY.
Marilia Spindler is an Account Executive at Happy Creative, a full service marketing agency based in Blackpool, Lancashire. To learn more or contact us please go to www.happy-creative.co.uk
