A new era
of Podcasts

Jenny Clark
Jenny Clark

A Happy PR
& Content Manager


n case you missed it, podcasts are back: big time! These oldie-but-goldies, which first became popular back in the '80s, are an exciting and extremely beneficial tool for any business to utilise. Find out how you can reach your full podcast-potential in our latest blog post.

So, why use podcasts?


Painting a Picture for your Target Market

Releasing podcasts can help to 'humanise' and add character to your business, as the content is personal and tailored for the audience.

Having your ideal target market listening to you talk about what’s relevant to them helps to build relationships and followers. People will begin to listen to podcasts regularly if the content is original or thought provoking. According to Adswizz, in the UK, 61% of adults listen to podcasts regularly. It's important to find your tone: are you going to be entertaining, and entice listeners back with the promise of something light-hearted they can laugh along to; or are you going to produce something informative to inspire them whilst on their mundane commute to work? Whatever you create ensure it aligns with your brand values.


Improving Engagement

Podcasts allow you to engage with your audience in another way. The more that people engage with you on your platforms, the more they will get to know your personality and your brand's values, therefore feeling they can rely on you and your products and services. Building relationships with existing and new clients is a vital way of building trust. Trust leads to sales. Sales make you happy.



Podcasts have a vast reach, which spans many demographics and allows you to connect with people from any geographic location. In a report conducted by Ofcom, it was found that the number of people who listen to podcasts on a weekly basis has almost doubled in five years – from 3.2m in 2013 to 5.9m in 2018!



By releasing podcasts, you allow yourself to show you have the comprehension and experience in your field by being able to talk about it freely to an audience. Your content can allow you to express your precedence in an area, and through sharing knowledge of the industry, you can give yourself and your business a name of being a reliable and credible source of up-to-date information, which again can introduce loyal listeners and may lead to recommendations for your brand.



Podcasts are a really diverse way of interacting with your audience - their flexibility means that they can be listened to wherever, whenever. Did you know, that research published by True Native Media has found over 63% of listeners are also in full-time employment? Nowadays, people just don't have time to sit, and watch a video for example - their fast-paced lives means they need something that can fit around them whilst on the go. Walking the dog? At the gym? On the commute to work? Cleaning the house? These are all prime examples of when your audience might have a spare few minutes to tune into your podcast. Reports from Podcast Fast Track show that around 70% of podcast listeners tune in with their mobile phones above any other device. Podcasts should be easy to listen to and therefore the audience can fit in some listening around their busy schedules.


How to construct an engaging podcast:

We’ve addressed the benefits of why you should be utilising podcasts to promote your business, now let’s take a look at how best to create one. It's really important that your podcast is well structured, exciting and unique in order to help it stand out. Due to the popularity of podcasts rising, Podcast Fast Track claim there are currently around 350 new podcasts being released every day, so it's paramount to ensure your podcast is relevant, entertaining and captivating.


Top Podcast Tips:

  • Stay Concise, whilst having the confidence to occasionally venture off script. Having a script will ensure you address all the points you want to. However, it's important not to sound like a robot whilst reading off a script, so telling small anecdotes is a great way to keep interest, yet you don't want to continuously go off on irrelevant tangents and alienate your listeners when they become bored.
  • Publish a summary of your script! Through posting a carefully thought out summary of what your podcast entails, you can help to boost your presence on search engine results pages, which can help to drive traffic to your website.
  • Special Guest Appearances - including appropriate guest speakers to your podcast can help to potentially draw in new listeners.

Keep up to date on all Happy goings-on by following @Happy_Creative on LinkedIn, Twitter and Facebook

Share this:
A new era of Podcasts
This website uses cookies to improve your experience. By using this website you agree to our Data Protection Policy.
Read more

Professional Brand Audit

Free professional brand audit. Receive a grade for your
branding performance, as well as implementable steps and actions.


Please enter your email to subscribe to the Happy blog


Paid Social Campaigns

Paid social media can be a brilliantly effective yet low cost form of lead generation, and it’s a great way to extend your reach, drive website traffic and generate likes and shares.

We’ll take care of setting up and managing your paid social media accounts, ensuring your spend is carefully targeted. Then we’ll provide clear, transparent reporting so you can keep refining the strategy to make your ad spend even more effective.

More about Paid Social Campaigns

Social Media

All the tweets and posts in the world won’t help generate leads unless there’s some strategic thinking behind what you’re doing.

We’ll help define the right social media strategy for you, so that you’re on the right platforms, saying the right things to the right people at the right time to generate the right leads.

More about Social Media

Design & Brand Building

Marketing is bit like those huge, swirling flocks of starlings you see from time to time. Individually your brochure, email, ad, meme or gif may not change the world.

But when you join them together and ensure they’re all heading in the same direction, you have the power to stop people in their tracks.

We design communications that help build a consistent brand and convert more leads to sales.

More about Design & Brand Building


Your website can generate leads in so many ways. Informed content. Strong calls to action. A simple, natural journey from ‘Hi there!’ to ‘Buy now’.

Yet websites are never ‘done’. They need to keep evolving to keep pace with your customers’ expectations, so we’ll be with you for the long haul to keep tweaking, refining and growing your site – and to deliver the PPC campaigns that help drive traffic towards it.

Because when your website keeps working to understand and speak to your audience, you’ve got more chance of converting.

More about Websites

PR & Content

There’s a knack to ensuring your business is seen in the right places at the right time. We’ll build your PR profile across the mix of channels that’s right for you (from press to social media to events) and use our contacts to spread the word.

So when your customers are ready to buy, it’ll be your brand they think of first.

More about PR & Content

Claim your happy offer

    Claim your happy offer

      Claim your happy offer

        Claim your happy offer

          Claim your happy offer

            What would make you happy today?