If you want to generate leads for your business then animated video content should form part of your sales and marketing activity. They are highly effective at engaging potential customers and present information in an attention-grabbing and interesting way.
There are many advantages of using video animation as part of your marketing activity, here’s 5.
The longer someone stays on your site the more they are engaging with your brand. The visitor retention rate is the amount of time that the typical visitor spends on your site. This can be measured in your analytics. Making your site more “sticky” by using video content encourages visitors to stay longer and that improves your retention rate. And this also helps because………
The search engine algorithms for search rankings also consider the amount of time visitors stay on your website and this is one of the many reasons that animated videos are being used more and more.
Custom video content that resonates with what matters to your potential customers will attract those that are most likely to buy from you. By providing these potential customers with relevant information that meets their needs and helps solve their problems, they are able to make informed decisions. And this is why animated videos are increasingly being used as part of the lead generation process.
Engaging content that customers and potential customers can identify with helps build greater engagement online. When you can’t be there in person, video content is an effective way to tell your story, educate your audience, show how you can help and build awareness.
Because search engines like animated video content, including them on your website is an excellent way to improve your SEO and rank higher on searches. This makes you more visible and accessible to potential clients.
Credibility is important for online marketing. Your content must have the power to influence digitally. Your website and social media help you to build that credibility in a competitive online world. When you create video content that address the things that are most important to your customers, you will improve your authority and trustworthiness.
These are just some of the reasons why videos are being used by businesses to help generate leads. Get some inspiration from this short video on how companies are using animated video content to bring their brand to life.
Hakim Shujaee is an animator, designer and illustrator. He has created animated video content for leading UK brands including Cambridge University Press. He has been a Happy since 2012.
If your business is looking for more leads, then animated video content can help. Call us on 01253 446933 or email at email@example.com
Personalised for your organisation
Paid social media can be a brilliantly effective yet low cost form of lead generation, and it’s a great way to extend your reach, drive website traffic and generate likes and shares.
We’ll take care of setting up and managing your paid social media accounts, ensuring your spend is carefully targeted. Then we’ll provide clear, transparent reporting so you can keep refining the strategy to make your ad spend even more effective.More about Paid Social Campaigns
All the tweets and posts in the world won’t help generate leads unless there’s some strategic thinking behind what you’re doing.
We’ll help define the right social media strategy for you, so that you’re on the right platforms, saying the right things to the right people at the right time to generate the right leads.More about Social Media
Marketing is bit like those huge, swirling flocks of starlings you see from time to time. Individually your brochure, email, ad, meme or gif may not change the world.
But when you join them together and ensure they’re all heading in the same direction, you have the power to stop people in their tracks.
We design communications that help build a consistent brand and convert more leads to sales.More about Design & Brand Building
Your website can generate leads in so many ways. Informed content. Strong calls to action. A simple, natural journey from ‘Hi there!’ to ‘Buy now’.
Yet websites are never ‘done’. They need to keep evolving to keep pace with your customers’ expectations, so we’ll be with you for the long haul to keep tweaking, refining and growing your site – and to deliver the PPC campaigns that help drive traffic towards it.
Because when your website keeps working to understand and speak to your audience, you’ve got more chance of converting.More about Websites
There’s a knack to ensuring your business is seen in the right places at the right time. We’ll build your PR profile across the mix of channels that’s right for you (from press to social media to events) and use our contacts to spread the word.
So when your customers are ready to buy, it’ll be your brand they think of first.More about PR & Content