Celebrating a brand community

For many, it is a once in a lifetime opportunity to write a blog that relates to the Queen’s diamond jubilee. Not meaning to jump on the band wagon of course!

This weekend is an exciting time for patriots and a perfect justification for reuniting communities. Aside from the Union flag being scattered down our streets, displaying the brand of the United Kingdom, this is a time for uniting and expressing a passion for our country and our culture.

Companies would benefit from acknowledging this, and admiring this.

If our businesses worked in the same way as the collective behaviour of the United Kingdom at these times we would find huge success. The internal culture of a business is highly important.

A business with a strong organisational structure and a team that sings from the same hymn sheet is a business that is nearing success. Uniting employee’s unique behaviours, beliefs and actions is a difficult task, and sometimes just one person that does not follow suit can have a detrimental effect on a business. For example, if a typical behaviour of a business was to put smiley faces in an email (some of you will know just which company I am referring to J) then you should find every employee doing exactly that.

A lot of investment goes into getting an internal structure just right. That’s because if you have the wrong people, you are expelling the wrong brand values and brand consistency is nearly impossible.

Culture affects the way people interact with each other both internally and externally. Your employees should always share the values of your company for them to truly live by them and represent your company the way it should be. It is the pattern of collective behaviours and norms that are passed on to new members of a team that keeps a company’s values consistent.

It’s not to say that every employee needs to be the same, different personalities make a company, and everyone has a different skill set. However, the fundamental values of each person should be considered in order to represent a strong brand. It’s all part of your company touch points, and your staff are the single biggest factor when it comes to contact between your business and your customers.

So, just like our allegiance to our country this weekend, patriotism to our organisation’s culture and our natural personality fit in the workplace contributes to a successful brand and a consistent message.

Emma Dobson is a branding expert and Touch Point guru at Happy Creative, a full service marketing agency based in Blackpool, Lancashire. To learn more or contact us please go to www.happy-creative.co.uk

Share this:
Celebrating a brand community
This website uses cookies to improve your experience. By using this website you agree to our Data Protection Policy.
Read more

Professional Brand Audit

Free professional brand audit. Receive a grade for your
branding performance, as well as implementable steps and actions.

ENQUIRE NOW

Please enter your email to subscribe to the Happy blog

REQUEST A CALLBACK

Paid Social Campaigns

Paid social media can be a brilliantly effective yet low cost form of lead generation, and it’s a great way to extend your reach, drive website traffic and generate likes and shares.

We’ll take care of setting up and managing your paid social media accounts, ensuring your spend is carefully targeted. Then we’ll provide clear, transparent reporting so you can keep refining the strategy to make your ad spend even more effective.

More about Paid Social Campaigns

Social Media

All the tweets and posts in the world won’t help generate leads unless there’s some strategic thinking behind what you’re doing.

We’ll help define the right social media strategy for you, so that you’re on the right platforms, saying the right things to the right people at the right time to generate the right leads.

More about Social Media

Design & Brand Building

Marketing is bit like those huge, swirling flocks of starlings you see from time to time. Individually your brochure, email, ad, meme or gif may not change the world.

But when you join them together and ensure they’re all heading in the same direction, you have the power to stop people in their tracks.

We design communications that help build a consistent brand and convert more leads to sales.

More about Design & Brand Building

Websites

Your website can generate leads in so many ways. Informed content. Strong calls to action. A simple, natural journey from ‘Hi there!’ to ‘Buy now’.

Yet websites are never ‘done’. They need to keep evolving to keep pace with your customers’ expectations, so we’ll be with you for the long haul to keep tweaking, refining and growing your site – and to deliver the PPC campaigns that help drive traffic towards it.

Because when your website keeps working to understand and speak to your audience, you’ve got more chance of converting.

More about Websites

PR & Content

There’s a knack to ensuring your business is seen in the right places at the right time. We’ll build your PR profile across the mix of channels that’s right for you (from press to social media to events) and use our contacts to spread the word.

So when your customers are ready to buy, it’ll be your brand they think of first.

More about PR & Content

Claim your happy offer

    Claim your happy offer

      Claim your happy offer

        Claim your happy offer

          Claim your happy offer

            What would make you happy today?