Four children in every classroom have a mental health disorder. 700 young people take their own lives each year, and suicide is the most common cause of death for boys aged 5-19. Yet only a quarter of the young people who need support get it.
This was the background for the YMCA’s Changing Future’s campaign, which builds on the organisation’s 175 year legacy of support for young people in communities around the world.
With mental health a crisis for society in general and young people in particular, the Changing Futures campaign is a YMCA England and Wales programme developed with young people and targeting 11-18 year olds.
YMCA England and Wales supports local YMCA branches by representing the local voice on a national scale, fundraising on their behalf and partnering them to pilot new projects. Funding was available from the national body to support mental health counselling and education activities, but the YMCA needed an awareness campaign targeted at branches to drive uptake of the funding and support at the local level.
Happy Creative’s campaign collateral, which included posters, leaflets and social media graphics, has generated a hugely positive response from branches. With many YMCAs now signed up to deliver the service, Happy’s campaign is set to have a positive effect on young people’s mental health across the UK.
Speaking about the campaign and Happy’s contribution to it, Mike Vernon, National Project Coordinator of YMCA England & Wales said, “Last year, YMCAs impacted positively on the lives of 630,000 people in the UK, including 228,000 young people.”
“Mental health plays a key role in the lives of many of those who seek our help, and that’s why we wanted to run a programme specifically targeting young people’s mental health. Local branch take-up was the crucial measure of success for the Changing Future’s campaign and we have been delighted with the response, which I believe reflects the simple power of Happy’s work and the individual commitment of each branch towards the very important issue of mental health. We have worked with Happy on many projects within the past 10 years, and we look forward to continuing our relationship”
Paid social media can be a brilliantly effective yet low cost form of lead generation, and it’s a great way to extend your reach, drive website traffic and generate likes and shares.
We’ll take care of setting up and managing your paid social media accounts, ensuring your spend is carefully targeted. Then we’ll provide clear, transparent reporting so you can keep refining the strategy to make your ad spend even more effective.More about Paid Social Campaigns
All the tweets and posts in the world won’t help generate leads unless there’s some strategic thinking behind what you’re doing.
We’ll help define the right social media strategy for you, so that you’re on the right platforms, saying the right things to the right people at the right time to generate the right leads.More about Social Media
Marketing is bit like those huge, swirling flocks of starlings you see from time to time. Individually your brochure, email, ad, meme or gif may not change the world.
But when you join them together and ensure they’re all heading in the same direction, you have the power to stop people in their tracks.
We design communications that help build a consistent brand and convert more leads to sales.More about Design & Brand Building
Your website can generate leads in so many ways. Informed content. Strong calls to action. A simple, natural journey from ‘Hi there!’ to ‘Buy now’.
Yet websites are never ‘done’. They need to keep evolving to keep pace with your customers’ expectations, so we’ll be with you for the long haul to keep tweaking, refining and growing your site – and to deliver the PPC campaigns that help drive traffic towards it.
Because when your website keeps working to understand and speak to your audience, you’ve got more chance of converting.More about Websites
There’s a knack to ensuring your business is seen in the right places at the right time. We’ll build your PR profile across the mix of channels that’s right for you (from press to social media to events) and use our contacts to spread the word.
So when your customers are ready to buy, it’ll be your brand they think of first.More about PR & Content