16 million people, from all over the world, died in WWI. 100 years on, time and the sheer scale of the horror can make it difficult for a modern audience to truly get to grips with the Great War. So Happy has been helping Lancaster City Council bring it closer to home.
The Somme, Ypres, Gallipoli, Passchendaele. Their names are so familiar, yet the battles that raged there – and the people who gave their lives – can often seem out of reach, separated from the 21st century by a wall of time as thick and unyielding as trench mud.
But consider this: 39 Penny Street, today the site of Lancaster’s Cornish Bakery, was once a butcher’s shop owned by Frederick Kramer, a German who had settled in Britain. In 1915, Frederick’s shop was attacked by Lance Corporal Joseph William O’Brien in an outburst of anti-German feeling.
On North Road, the Waring and Gillows furniture factory was once used to produce wings for the DH9 aircraft, and wooden ammunition boxes, and Lancaster’s women were the ones doing the manufacturing.
And 1A High Street is the birthplace of poet Laurence Binyon. On 21 September 1914 he wrote the poem that has come to mark every remembrance service since: “For the Fallen”. “At the going down of the sun, and in the morning, we will remember them,” began life in the mind of a Lancaster man.
You see, that’s the thing about the First World War. It may have taken place overseas, but in so many ways it made its mark on the people right here. That’s the purpose of Lancaster’s World War One Walking Trail, a guide to the places, both public and lesser known, that shaped Lancaster’s experience of the war.
Happy designed the guide last year for the centenary of the outbreak of the war, and we’ve updated it for 2015. And since we’re nothing if not meticulous in our detail, we’ve walked every step of the trail. You can too, and you can download it here.
Please enter your email to subscribe to the Happy blog
Paid social media can be a brilliantly effective yet low cost form of lead generation, and it’s a great way to extend your reach, drive website traffic and generate likes and shares.
We’ll take care of setting up and managing your paid social media accounts, ensuring your spend is carefully targeted. Then we’ll provide clear, transparent reporting so you can keep refining the strategy to make your ad spend even more effective.More about Paid Social Campaigns
All the tweets and posts in the world won’t help generate leads unless there’s some strategic thinking behind what you’re doing.
We’ll help define the right social media strategy for you, so that you’re on the right platforms, saying the right things to the right people at the right time to generate the right leads.More about Social Media
Marketing is bit like those huge, swirling flocks of starlings you see from time to time. Individually your brochure, email, ad, meme or gif may not change the world.
But when you join them together and ensure they’re all heading in the same direction, you have the power to stop people in their tracks.
We design communications that help build a consistent brand and convert more leads to sales.More about Design & Brand Building
Your website can generate leads in so many ways. Informed content. Strong calls to action. A simple, natural journey from ‘Hi there!’ to ‘Buy now’.
Yet websites are never ‘done’. They need to keep evolving to keep pace with your customers’ expectations, so we’ll be with you for the long haul to keep tweaking, refining and growing your site – and to deliver the PPC campaigns that help drive traffic towards it.
Because when your website keeps working to understand and speak to your audience, you’ve got more chance of converting.More about Websites
There’s a knack to ensuring your business is seen in the right places at the right time. We’ll build your PR profile across the mix of channels that’s right for you (from press to social media to events) and use our contacts to spread the word.
So when your customers are ready to buy, it’ll be your brand they think of first.More about PR & Content