Company Wide Brand Refresh
What is it?
The purpose of an impactful brand is to connect meaningfully with ALL the people who matter to a business – internally and externally. If internal and external messages / behaviours don’t align, a brand loses impact, becomes less relevant or stagnates.
We’re helping companies and SMEs who:
- Your brand visuals look tired and need a ‘shake up’.
- Your brand no longer represents what you do.
- You have been trading for a number of years and your brand no longer represents who you are.
- Your offer has evolved and the brand hasn’t.
- Your brand has lost its meaning to your target audience.
Research with selected team members
A 2 hour brand workshop to highlight your authentic brand values
A 90 minute persona workshop to understand customers and what motivates them
A new or refreshed logo (this isn’t always necessary)
A brand re-style – a refreshed “look and feel” which can be applied across all activities
An updated / refreshed website (to a certain specification - confirmed prior to commission)
Brand guidelines including tone of voice
A 12 month brand building plan with ideas and suggestions