Company Wide Brand Refresh

What is it?

The purpose of an impactful brand is to connect meaningfully with ALL the people who matter to a business – internally and externally. If internal and external messages / behaviours don’t align, a brand loses impact, becomes less relevant or stagnates.

We’re helping companies who:

wish to remain relevant

have a new vision

have halted in their growth

have diversified into new markets or product / services offers

aren’t reaching the right audiences or their full potential

simply feel it is the right time to change

Typically

  • Your brand visuals look tired and need a ‘shake up’.
  • Your brand no longer represents what you do.
  • You have been trading for a number of years and your brand no longer represents who you are.
  • Your offer has evolved and the brand hasn’t.
  • Your brand has lost its meaning to your target audience.

What's included

    An online initial consultation with a board / director level marketing professional
         to understand your business and your goals

    A 2 hour Discovery Session to find out more about your business, it’s history,
         vision, customers. Generally held with a number of your key team members

    Qualitative market research with a selection of customers

    Research with selected team members

    A 2 hour brand workshop to highlight your authentic brand values

    A 90 minute Persona workshop to understand customers and what motivates them

    A new or refreshed logo (this isn’t always necessary)

    A brand re-style – a refreshed “look and feel” which can be applied across all activities

    An updated / refreshed website (to a certain specification - confirmed prior to commission)

    Brand guidelines including tone of voice

    A 12 month brand building plan with ideas and suggestions

Questions?

For an initial conversation on what a brand refresh entails and how it can benefit your business
please call 01253 446933 or email hello@happy-creative.co.uk


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