Marilia Spindler
Jenny Clark

A Happy PR & Content Manager

‘Content is king’ originally quoted by Bill Gates in 1996, and he wasn’t far wrong, however, I wonder if back then they had any idea that content would be so key in today’s industry.


I

guess we will never know, but what we do know is that content is crucial and when used correctly, it can drive visitors to a website, increase conversions and enhance a company’s profile.

It’s not a new concept in the world of digital marketing but it’s certainly a hot topic at the moment, so much so that it’s becoming an essential part of any digital marketing strategy.

The one-size fits all approach is no longer viable, the key is to create tailored and authentic content that focuses on quality over quantity, to promote your brand.

But, what do we mean by content?

Content can be…. videos, text, memes, infographics, surveys, webinars and podcasts. Whichever you prefer it needs to be shareable and relevant to your industry. Using the power of digital technology, you can target and engage with your audience worldwide, with no limitations. Allowing you to target niche markets and broaden your engagement opportunities with the help of some carefully placed PPC advertising.

 

Using the power of digital technology, you can target and engage with your audience worldwide, with no limitations.


 

So why is content king?

Helps generate those all-important leads

The days of hard-core advertising are over, users want to read inspiring and meaningful content. Creating quality content improves your brand awareness in a saturated market ultimately helping your brand positioning, moving the prospect, to customer to brand advocate!

Encourages your engagement

This is where quality is key, good content whether this be in the form of a blog or through social media will encourage users to engage with your brand. If you continuously create powerful content, you ultimately increase the engagement of your content, with users interacting by liking and sharing. You can harness this power and really foster your relationship marketing by encouraging honesty, trust and long-term engagement.

Improves your SEO

Authentic content published regularly can significantly increase your SEO ranking. If the content strategically includes links and references to key words this will contribute to your content being ranked in high positions in the search engines, thus increasing the chances you have for users to see your content and associate with your brand.

 

 

"By using the power of quality content, you can propel your brand to new heights by making it stand out in what currently is a saturated market. "


 

Improves brand awareness

By using the power of quality content, you can propel your brand to new heights by making it stand out in what currently is a saturated market. Engaging and well-thought-out content can help you get noticed and in-turn increase lead generation and sales.

Increases traffic

Quality content that’s relevant will catch your audiences’ eye and should leave them wanting to read more or that’s the aim at least, you’ll need to make sure that your website is up to the job though. A website that has a variety of engaging blogs and news-worthy content will keep the user engaging for longer encouraging them to interact with the site and visit multiple pages - so be sure to keep your content fresh and up to date.

Content marketing has never been more important than it is today, the single fact that content is used everywhere, every time and for everything shows the magnitude of its power. Your organisation will not survive without investing within this area, so make 2018 the year to invest in developing your content marketing.

Inspired by what you’ve just read? Why not follow us @happy_creative or you can always contact us on 01253 446933.

 
 
Jenny Clark
Jenny Clark
Jenny Clark is our Happy PR & Content Manager. Friends, family and good company always make Jenny Happy.
01253 446 933

Paid Social Campaigns

Paid social media can be a brilliantly effective yet low cost form of lead generation, and it’s a great way to extend your reach, drive website traffic and generate likes and shares.

We’ll take care of setting up and managing your paid social media accounts, ensuring your spend is carefully targeted. Then we’ll provide clear, transparent reporting so you can keep refining the strategy to make your ad spend even more effective.

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Social Media

All the tweets and posts in the world won’t help generate leads unless there’s some strategic thinking behind what you’re doing.

We’ll help define the right social media strategy for you, so that you’re on the right platforms, saying the right things to the right people at the right time to generate the right leads.

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Design & Brand Building

Marketing is bit like those huge, swirling flocks of starlings you see from time to time. Individually your brochure, email, ad, meme or gif may not change the world.

But when you join them together and ensure they’re all heading in the same direction, you have the power to stop people in their tracks.

We design communications that help build a consistent brand and convert more leads to sales.

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Websites

Your website can generate leads in so many ways. Informed content. Strong calls to action. A simple, natural journey from ‘Hi there!’ to ‘Buy now’.

Yet websites are never ‘done’. They need to keep evolving to keep pace with your customers’ expectations, so we’ll be with you for the long haul to keep tweaking, refining and growing your site – and to deliver the PPC campaigns that help drive traffic towards it.

Because when your website keeps working to understand and speak to your audience, you’ve got more chance of converting.

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PR & Content

There’s a knack to ensuring your business is seen in the right places at the right time. We’ll build your PR profile across the mix of channels that’s right for you (from press to social media to events) and use our contacts to spread the word.

So when your customers are ready to buy, it’ll be your brand they think of first.

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