Does your marketing pass the test?

Pile of colorful paper notes with question marks. Close-up.

For many the end of school term signal the start of the holidays and, for a brief period, a time to relax. It is also a time for assessing the school year just gone and prepare for the school year ahead. Questions are the key to good preparation, so in the spirit of endless summer holidays, what better time to assess your marketing.

Reminisce about those long childhood summers and ask yourself these questions.

10 questions to get you thinking …

1 What strikes you about your marketing this year?
2 What would your competitors view as your main marketing strength?
3 How advanced would you say your marketing is in B2Me?
4 What new channels have you tried this year?
5 What 2 things can you help your customers solve next year?
6 What’s special about your marketing?
7 What are your customers not telling you?
8 Name 5 things that you are doing differently in your organisation’s marketing from 5 years ago? And 2 years ago?
9 If your marketing were an animal, what kind would it be?
10 How are you disrupting your market?
So, how did you get on? Asking yourself these questions is a great way to elevate your thinking and see what you are doing from a different perspective.

What surprised you? Sorry about all the questions; I am an inquisitive soul. Be great to hear any insights … (and your animal).

Karen Lambert is a creative thinker, an experienced strategic marketer and founder and Managing Director of Happy Creative, a strategic marketing and branding agency based in Lancashire, North West England. To learn more please contact Karen at

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