Four reasons Amazon is winning on the web

“Our job,” says Amazon CEO Jeff Bezos, “is to invent new options that nobody’s ever thought of before and see if customers like them.”

Amazon for sure is one of or maybe the most innovative company in the world.

I love all about Amazon! And all my friends know that. I think Amazon is amazing in every aspect. I love Amazon Prime, Family, Music, Pantry, Kindle, Today’s Deals, Amazon Warehouse, Vouchers and Amazon Echo! Yes, Alexa is a new member of my family and every time I say “Alexa….” my one-year-old son looks with smiling face at “her” waiting for “her” answer.

But what or who stands behind Amazon’s success? Has Amazon always been so successful? What makes them so strong as a world-wide company?


Amazon started in 1995 as an online bookstore. Within the first month they shipped books to over 40 countries becoming, very fast, one of the biggest online companies.

When reading about Amazon’s history and success you’ll see that a key to their prosperity is CEO Jeff Bezos. Criticised by some people, without any doubt he knows how to make business. He had an idea that Amazon would become “the everything store”, and he did it.

He knows what works for his business and isn’t afraid to take risk and try various options. I’m amazed how often Amazon introduces new features, services and options. It’s unbelievable.

“In it to win it” mindset

Does anyone remember when Amazon was unprofitable? Looking at the size and popularity of the business you’d probably say never. But that’s not true. In 1997, 2 years after founding Amazon, Bezos said it would be unprofitable for a very long time. Company announced their first profit in 2003, 8 years after starting their business!

It’s “in it to win it” mindset that keeps the company pushing through new strategies.

Customer Service

Bezos has true customer obsession. He said:

“There are many advantages to a customer-centric approach, but here’s the big one: customers are always beautifully, wonderfully dissatisfied, even when they report being happy and business is great. Even when they don’t yet know it, customers want something better, and your desire to delight customers will drive you to invent on their behalf. (…)

You, the product or service owner, must understand the customer, have a vision, and love the offering. Then, beta testing and research can help you find your blind spots. A remarkable customer experience starts with heart, intuition, curiosity, play, guts, taste. (…)”

He added: “Our customers are loyal to us right up until the second somebody offers them a better service. And I love that. it’s super-motivating for us.”


Last but not least, is diversification of products. You can probably buy everything on Amazon and what’s great it will be delivered to your doors on the next day.

The company is conquering new markets and sectors to offer everything customers need.

Here are two of Amazon’s TV Ads showing they can do absolutely everything for you!

Sylwia Lukjanowska is a Creative Thinker and Web Developer at Happy Creative, a full service marketing and creative agency based in Blackpool, Lancashire. To learn more or contact us please go to

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