When global energy company, ENER-G were looking to rebrand they commissioned Happy Creative to re-energise and refresh the brand.
ENER-G, one of the fastest-growing companies in Manchester, designs, develops and finances energy efficient and renewable solutions on a business-to business basis globally. They deliver a comprehensive end-to-end service from energy procurement and efficiency expertise through to renewable and low carbon technologies and services. The purpose of rebranding was to reflect ENER-G’s rapid growth and development and their vision of the company’s future.
In terms of design, the image of the sun coming round the earth was the inspiration for the new logo showing that ENER-G has a bright future ahead as each new day dawns. Happy combined their key elements of optimism and a belief in a successful future and wanted to convey ENER-G’s fresh and modern approach and their ever growing presence in a global market.
One element of the new logo depicts a striking arc feature which represents a new horizon and reflects a bright future for ENER-G and its forward thinking business strategy. A vibrant blue reflecting the blue of the earth conveys the company’s vision. The logo will be applied to all of ENER-G’s communications.
