Hands together for new safety campaign

Hands together for a new road safety campaign: Blackburn with Darwen council team with Happy Creative for a print & digital, interactive feast. #StickyHands

Creating your next campaign is easier when you put your trust in someone else’s experience. After all, everyone needs a hand to hold sometimes.

Road safety campaigns have a tendency to be hard hitting. It’s a strategy that gets results, but when your audience includes infants and primary school children, you might want to opt for fun and engaging over terrifying and horrific.

That was the route Blackburn Council wanted to take with its latest road safety campaign, and they asked Happy for help in creating the strategy and content.

We created Sticky Hands, a campaign aimed at young children and their parents which encouraged hand holding when crossing the road. It’s digitally led, supported by lesson packs for schools that contain wristbands, posters, playground game ideas and more.

The council’s Senior Media Relations Officer, Ben Greenwood, takes up the story: “Happy created the digital campaign strategy. They developed the packs and the materials that supported that strategy. And they presented the whole thing back to us in a way that meant implementing the campaign online and within our schools was easy.”

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