Happy Appointed by GLEG for Brand Identity Transformation
Posted on: 11th October 2024
We are thrilled to welcome GLEG, a Lytham-based sustainability consultancy, to the Happy family. Happy has been appointed to support their rapid growth creating a fresh, dynamic brand style and assets.
Founded by Chris Haines in 2020, we love that GLEG’s name is a touching acronym created from the initials of his two daughters, a detail that resonates deeply with clients and reflects Chris’s passion and personal investment in the business.
Since GLEG’s launch at the beginning of the pandemic, they have experienced rapid growth and are recognised for their expertise in sustainable energy solutions. They offer a range of services including energy procurement, smart monitoring, and sustainability advice, including net-zero trackers and electric vehicle (EV) chargers. They are currently working with high-profile clients such as St Michaels Resort, Stanton & Novelty Confectioners LTD, and KMF Precision Engineering. Their data-driven decision-making has been key to their success.
As sustainability continues to be a key focus for businesses across all sectors, GLEG is positioning itself to raise its visibility and connect with more businesses who share their values and vision for a greener future.
To help them achieve this, Happy’s marketing and branding specialists will lead a restyling initiative, aimed at strengthening GLEG’s market presence and ensuring their brand reflects their core values as they continue to expand and grow their client base.
Happy will act as a brand consultant, creating a number of bespoke brand assets, ensuring consistency in visual style across all platforms. As well as enhancing their digital visibility by redesigning their website, implementing SEO strategies to drive organic traffic to their website and ensuring GLEG stands out in a competitive industry.
Karen Lambert, our Chief Happy, said; "I have known Chris since he first started the business in 2020 and have been in awe at how rapidly and planfully he has grown the company. This transformational growth saw GLEG featured in Insider’s Lancashire Ones to Watch earlier this year. And with staff numbers increasing annually and a confirmed order book into 2029, they really are ones to watch in the sustainability landscape. We’re delighted to be working alongside Chris and his growing team to support their transformational growth.”
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