Happy Creative are currently working with Cleardebt Group plc, a Cheshire- based financial adviser to the general public, on a new branding concept. With a revenue of over £7.5 million, the customer-focused company was established in 2004 by leading Insolvency Practitioner, David Mond. Cleardebts’s founding principle is to be a safe place for people to come for advice and debt solutions with the overriding aim of providing a transparent and ethical service at all times.
Cleardebt approached Happy for help in developing an overall concept, targeting the general public, which would capture the company’s core values and differentiate them in a fiercely competitive market. The unique concept which would be easily adaptable to different platforms will demonstrate Cleardebt’s commitment to offering a personable, caring, honest and knowledgeable service.
Happy are currently conducting focus groups and carrying out market research to test out the concept before rolling out in the Spring.
