Some time ago we introduced you to one of our new clients, Whitworth Chemists Ltd, who commissioned Happy to help them launch a new state-of-the-art pharmacy in Blackpool. Whitworth, who has 33 pharmacies across the UK, is a business passionate about building connections with the local community and being an integral, trusted part of every family.
Whitworth wanted a cost-efficient, integrated marketing campaign that captured its commitment to family, customer service and the ability to relate to its customers. It began with a telephone call to Happy.
“We needed a concept to help Whitworth differentiate itself as the family pharmacy,” says Richard Bradley, Whitworth’s Managing Director. Happy found that the answer lay in creating a family unique to Whitworths.
“We created The Whitties” says James Chantler, Happy’s Creative Director. “They’re a cartoon family representative of Whitworth’s customer base but they also reflect the very best of Whitworth. They’re personable and people can easily relate to them. They put you at ease and build trust in a fun, yet powerful way.”
It’s a concept that has real cross-platform power – as engaging on the company website as it is on bus inners, vans, window vinyls and internal signage. It’s proved so popular that Whitworth is taking “The Whitties” on their travels. They’re becoming part of the brand identity and will be rolled out across the UK.
“Every business says it’s passionate about service and committed to its communities,” says Louise Trought from Whitworth’s Head Office. “With The Whitties, Happy has given us an engaging way to not just say it, but show it.”
The “Whitties” were launched at the Waterloo Road branch on 19th October 2011 amidst great anticipation and excitement and the Happy Team were there to help celebrate their arrival.
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