Some time ago we introduced you to one of our new clients, Whitworth Chemists Ltd, who commissioned Happy to help them launch a new state-of-the-art pharmacy in Blackpool. Whitworth, who has 33 pharmacies across the UK, is a business passionate about building connections with the local community and being an integral, trusted part of every family.
Whitworth wanted a cost-efficient, integrated marketing campaign that captured its commitment to family, customer service and the ability to relate to its customers. It began with a telephone call to Happy.
“We needed a concept to help Whitworth differentiate itself as the family pharmacy,” says Richard Bradley, Whitworth’s Managing Director. Happy found that the answer lay in creating a family unique to Whitworths.
“We created The Whitties” says James Chantler, Happy’s Creative Director. “They’re a cartoon family representative of Whitworth’s customer base but they also reflect the very best of Whitworth. They’re personable and people can easily relate to them. They put you at ease and build trust in a fun, yet powerful way.”
It’s a concept that has real cross-platform power – as engaging on the company website as it is on bus inners, vans, window vinyls and internal signage. It’s proved so popular that Whitworth is taking “The Whitties” on their travels. They’re becoming part of the brand identity and will be rolled out across the UK.
“Every business says it’s passionate about service and committed to its communities,” says Louise Trought from Whitworth’s Head Office. “With The Whitties, Happy has given us an engaging way to not just say it, but show it.”
The “Whitties” were launched at the Waterloo Road branch on 19th October 2011 amidst great anticipation and excitement and the Happy Team were there to help celebrate their arrival.
Paid social media can be a brilliantly effective yet low cost form of lead generation, and it’s a great way to extend your reach, drive website traffic and generate likes and shares.
We’ll take care of setting up and managing your paid social media accounts, ensuring your spend is carefully targeted. Then we’ll provide clear, transparent reporting so you can keep refining the strategy to make your ad spend even more effective.More about Paid Social Campaigns
All the tweets and posts in the world won’t help generate leads unless there’s some strategic thinking behind what you’re doing.
We’ll help define the right social media strategy for you, so that you’re on the right platforms, saying the right things to the right people at the right time to generate the right leads.More about Social Media
Marketing is bit like those huge, swirling flocks of starlings you see from time to time. Individually your brochure, email, ad, meme or gif may not change the world.
But when you join them together and ensure they’re all heading in the same direction, you have the power to stop people in their tracks.
We design communications that help build a consistent brand and convert more leads to sales.More about Design & Brand Building
Your website can generate leads in so many ways. Informed content. Strong calls to action. A simple, natural journey from ‘Hi there!’ to ‘Buy now’.
Yet websites are never ‘done’. They need to keep evolving to keep pace with your customers’ expectations, so we’ll be with you for the long haul to keep tweaking, refining and growing your site – and to deliver the PPC campaigns that help drive traffic towards it.
Because when your website keeps working to understand and speak to your audience, you’ve got more chance of converting.More about Websites
There’s a knack to ensuring your business is seen in the right places at the right time. We’ll build your PR profile across the mix of channels that’s right for you (from press to social media to events) and use our contacts to spread the word.
So when your customers are ready to buy, it’ll be your brand they think of first.More about PR & Content