John Thorburn is not your typical accountant. He may have had a fairly traditional (and highly successful) career to date but not long ago, John realised that while the corporates get lots of smart tech and innovation to help complete their tax returns, self-employed small business owners rarely do. So he decided to do something about it. The Tax Farm is the result. It’s an accountancy service that really understands the sole traders, SMEs and landlords who are the core of The Tax Farm’s business. And it combines smart use of tech and even smarter prices with a friendly approach to create a very different sort of accountancy service. John asked Happy to create a brand, a website, social media presence and content that matched his vision.
Doing tax differently
There’s only one way to get a firm understanding of a founder’s vision – especially when that vision is a bit different to the norm. We spent lots of time with John understanding the business’ personality. At discovery sessions we explored design concepts, imagery, tone of voice and more, all of which are now part of the new brand. Take a look at The Tax Farm website, and you’ll find very little that feels like a traditional accountancy firm. The branding is edgier, with imagery and a feel that shouts difference and reflects John’s love of music. The language is more direct and conversational, designed to appeal to the target audience without the formality you’ll typically find on financial sites. And it’s already striking a chord with new clients.
“I had an idea to do accountancy differently,” explains John, “but I found it tricky to visualise that. Happy have taken what was in my head and made it a reality – and I’m so happy with the results and the process. From the very start, developing the brand and working with the team has felt easy.”
“It’s always so exciting to help someone create a business from scratch,” says Chief happy Happy Karen Lambert. “You have the benefit of starting from a clean sheet of paper, but that also creates the challenge of being the first to articulate an idea. I think The Tax Farm demonstrates our ability to take an unconventional business idea and turn it into a brand that really works.”
Paid social media can be a brilliantly effective yet low cost form of lead generation, and it’s a great way to extend your reach, drive website traffic and generate likes and shares.
We’ll take care of setting up and managing your paid social media accounts, ensuring your spend is carefully targeted. Then we’ll provide clear, transparent reporting so you can keep refining the strategy to make your ad spend even more effective.More about Paid Social Campaigns
All the tweets and posts in the world won’t help generate leads unless there’s some strategic thinking behind what you’re doing.
We’ll help define the right social media strategy for you, so that you’re on the right platforms, saying the right things to the right people at the right time to generate the right leads.More about Social Media
Marketing is bit like those huge, swirling flocks of starlings you see from time to time. Individually your brochure, email, ad, meme or gif may not change the world.
But when you join them together and ensure they’re all heading in the same direction, you have the power to stop people in their tracks.
We design communications that help build a consistent brand and convert more leads to sales.More about Design & Brand Building
Your website can generate leads in so many ways. Informed content. Strong calls to action. A simple, natural journey from ‘Hi there!’ to ‘Buy now’.
Yet websites are never ‘done’. They need to keep evolving to keep pace with your customers’ expectations, so we’ll be with you for the long haul to keep tweaking, refining and growing your site – and to deliver the PPC campaigns that help drive traffic towards it.
Because when your website keeps working to understand and speak to your audience, you’ve got more chance of converting.More about Websites
There’s a knack to ensuring your business is seen in the right places at the right time. We’ll build your PR profile across the mix of channels that’s right for you (from press to social media to events) and use our contacts to spread the word.
So when your customers are ready to buy, it’ll be your brand they think of first.More about PR & Content