Outrageous. It’s not your conventional brand value, but then Age Concern aren’t your conventional client. They’re an independent charity based in Preston on a mission to combat the often overlooked epidemic of loneliness in Lancashire. They are entirely self-funded, so the success of their provocative and disruptive (in a nice way) campaigns really matters.
They needed a campaign. The result was WTF - which stands for What the Flock, before you get the wrong impression.
It’s appropriate that a campaign built on bringing people together was developed in a similar spirit. The Happy team joined forces with Age Concern’s in-house talent, collaborating on developing the overarching WTF theme and then applying it to blogs, video, the press launch and media relations including coverage online, in print and on TV and radio.
If the ‘outrageous’ brand value gave us licence to push the campaign messaging into its edgier WTF territory, it also gave us lots of scope at the press launch, where assembled TV crews, journalists and local businesses sampled branded WTF beer and met a well-behaved flock of sheep.
McDonalds joins the campaign
Loneliness isn’t a high profile issue. Yet it’s estimated that 35,000 people in Lancashire aged 65 years and over are chronically lonely and isolated. Research shows the effect of such poor social connections can be as damaging to health as smoking 15 cigarettes a day. Age Concern fights loneliness by funding carer groups, home visits and dozens of activities every week.
That’s why we’re delighted to be getting involved. And we’re happy to say the campaign is already gathering real momentum. Just recently, Age Concern announced a partnership with more than a dozen McDonalds restaurants across Lancashire. And we’re hopeful of more high profile partners joining the WTF campaign soon.
Chief Happy Karen Lambert said, “Like many people, we were unaware of the shocking extent of loneliness in Lancashire and its damaging effects. The opportunity to support a local charity supporting local people gave us real motivation to create a powerful campaign. Collaborating on a project that can make such a difference is very fulfilling.”
Please enter your email to subscribe to the Happy blog
Paid social media can be a brilliantly effective yet low cost form of lead generation, and it’s a great way to extend your reach, drive website traffic and generate likes and shares.
We’ll take care of setting up and managing your paid social media accounts, ensuring your spend is carefully targeted. Then we’ll provide clear, transparent reporting so you can keep refining the strategy to make your ad spend even more effective.More about Paid Social Campaigns
All the tweets and posts in the world won’t help generate leads unless there’s some strategic thinking behind what you’re doing.
We’ll help define the right social media strategy for you, so that you’re on the right platforms, saying the right things to the right people at the right time to generate the right leads.More about Social Media
Marketing is bit like those huge, swirling flocks of starlings you see from time to time. Individually your brochure, email, ad, meme or gif may not change the world.
But when you join them together and ensure they’re all heading in the same direction, you have the power to stop people in their tracks.
We design communications that help build a consistent brand and convert more leads to sales.More about Design & Brand Building
Your website can generate leads in so many ways. Informed content. Strong calls to action. A simple, natural journey from ‘Hi there!’ to ‘Buy now’.
Yet websites are never ‘done’. They need to keep evolving to keep pace with your customers’ expectations, so we’ll be with you for the long haul to keep tweaking, refining and growing your site – and to deliver the PPC campaigns that help drive traffic towards it.
Because when your website keeps working to understand and speak to your audience, you’ve got more chance of converting.More about Websites
There’s a knack to ensuring your business is seen in the right places at the right time. We’ll build your PR profile across the mix of channels that’s right for you (from press to social media to events) and use our contacts to spread the word.
So when your customers are ready to buy, it’ll be your brand they think of first.More about PR & Content