parallax background

Happy's marketing news - 15.09.17



Nick Hyde
Nick Hyde

PR & Content Manager

It’s been a busy week in the marketing world, here’s what has caught our eye!

 
 
Apple has revealed a high-end smartphone with an “edge-to-edge” screen that has no physical home button. The iPhone X – which is referred to as “ten” – uses a facial recognition system to recognise its owner rather than a fingerprint-based one. Apple said FaceID can work in the dark by using 30,000 infra-red dots to check an identity, and was harder to fool than its old TouchID system. It is Apple’s most expensive phone yet. A 64 gigabyte capacity model will cost £999 when it goes on sale on 3 November. A 256GB version will be priced at £1,149.
 
 
Journalists, financial firms and anti-doping bodies could receive special exemptions from new laws to protect personal data, the government has said. These “safeguards” would protect the freedom of the press, help prevent fraud and “maintain the integrity of professional sports”. The proposals are part of a new Data Protection Bill, published on Thursday, which will overhaul UK data laws. It will impose much heavier fines on those who do not protect personal data. In most respects the bill, which will come into force next May, will transfer the European Union’s General Data Protection Regulation into UK law. The legislation will also be maintained after Brexit.
 
 
The UK ad industry is changing its approach to digital advertising as it deals with issues such as brand safety and ad fraud, according to a new report. The Media Quality Report, conducted biannually by measurement and analytics company Integral Ad Science (IAS), looks at trends around viewability, brand safety and ad fraud across UK desktop, video and mobile advertising. The report analysed nearly 300 billion global impressions from advertising campaigns that ran between 1 January and 30 June 2017. It found that brand safety risk – the likelihood of adverts being served next to inappropriate content – continues to fall on desktop in the UK, falling 3.1 percentage points from 6.8% in the second half of 2016 to 3.7% in the first half of 2017.
 
 
Social media giant Facebook is introducing new controls over where advertising appears and around the type of content that can be monetised as it tries to allay marketers’ fears over brand safety, measurement and viewability. The changes, which were unveiled at Dmexco on 13 September by Facebook’s VP of global marketing solutions Carolyn Everson, will apply new standards to the type of content that can be monetised around in-stream ads and its Instant Articles feature. Facebook will also begin to provide advertisers with both pre-and-post campaign reporting. The former means advertisers will now be able to see which publishers are monetising their sites and apps and therefore create lists of publishers they might want to exclude. The latter means brands will also be able to see exactly where their ads ran rather than having to make assumptions and if, for example, they had run on controversial websites such as Breitbart.
 
 
Newsquest has announced that it will be publishing a new weekly newspaper in Oldham. It comes following the closure of the Oldham Evening Chronicle, which went into administration earlier this month. “Oldham is a great and vibrant town which deserves to have its own dedicated newspaper. We believe there is a sustainable publishing future in Oldham as a weekly print brand and as a daily online news provider. A community of this size warrants a credible news title and we encourage both readers and advertisers to support this exciting new launch,” said Nick Fellows, Newsquest North West’s managing director. The paper will provide “news, sport and comment on the local community” as well as a weekend leisure guide and TV guide.
 
 
01253 446 933

Paid Social Campaigns

Paid social media can be a brilliantly effective yet low cost form of lead generation, and it’s a great way to extend your reach, drive website traffic and generate likes and shares.

We’ll take care of setting up and managing your paid social media accounts, ensuring your spend is carefully targeted. Then we’ll provide clear, transparent reporting so you can keep refining the strategy to make your ad spend even more effective.

More about Paid Social Campaigns

Social Media

All the tweets and posts in the world won’t help generate leads unless there’s some strategic thinking behind what you’re doing.

We’ll help define the right social media strategy for you, so that you’re on the right platforms, saying the right things to the right people at the right time to generate the right leads.

More about Social Media

Design & Brand Building

Marketing is bit like those huge, swirling flocks of starlings you see from time to time. Individually your brochure, email, ad, meme or gif may not change the world.

But when you join them together and ensure they’re all heading in the same direction, you have the power to stop people in their tracks.

We design communications that help build a consistent brand and convert more leads to sales.

More about Design & Brand Building

Websites

Your website can generate leads in so many ways. Informed content. Strong calls to action. A simple, natural journey from ‘Hi there!’ to ‘Buy now’.

Yet websites are never ‘done’. They need to keep evolving to keep pace with your customers’ expectations, so we’ll be with you for the long haul to keep tweaking, refining and growing your site – and to deliver the PPC campaigns that help drive traffic towards it.

Because when your website keeps working to understand and speak to your audience, you’ve got more chance of converting.

More about Websites

PR & Content

There’s a knack to ensuring your business is seen in the right places at the right time. We’ll build your PR profile across the mix of channels that’s right for you (from press to social media to events) and use our contacts to spread the word.

So when your customers are ready to buy, it’ll be your brand they think of first.

More about PR & Content

Claim your happy offer

Claim your happy offer

Claim your happy offer

Claim your happy offer

Claim your happy offer

What would make you happy today?