Happy's marketing news - 07.07.17
It’s been a busy week in the marketing world, here’s what has caught our eye!
Schools are warning parents that a new location-sharing feature in Snapchat could put children at risk. Snap Map lets users share their exact location with people on their “friends” list in real time. In a letter seen by the BBC, one school said the map raised “serious safeguarding concerns” because children could be tracked on the map. But Snap, the company behind Snapchat, says the feature is opt-in and can be switched off at any time.
Chinese technology brand Huawei has its sights set on Apple and Samsung, as it looks to increase market share by expanding into global markets with its latest high-end smartphone. Following the launch of its flagship devices the P10 and P10 plus at Mobile World Congress in March, Huawei’s CMO Andrew Garrihy is on a mission to push growth in Europe. The company does not believe in the big brand advertising of its competitors, though, claiming it ends up being a cost to the consumer. Instead, Huawei focuses investment on research and development (R&D) to bring valuable innovation to its target market.
The BBC has announced plans to hire more than 200 people to work on digital projects at BBC North. New staff will work across BBC Sport, Children’s, Education, live events, as well as its Homepage and Content Discovery departments. The BBC has announced plans to hire more than 200 people to work on digital projects at BBC North. New staff will work across BBC Sport, Children’s, Education, live events, as well as its Homepage and Content Discovery departments. The move will cement the BBC’s position as one of the largest tech employers in the North and the jobs include engineers, product and project managers, and UX designers.
YouTube has offered some advertisers a refund as little as $3 (£2.30) for having their ads displayed alongside extremist content. The “gesture” from the video streaming giant had been intended to lure back advertisers who have moved away from the platform following its brand safety scandal earlier this year. An investigation by the Financial Times found that at least three unnamed advertising firms had been approached with the offer of ‘a couple of dollars’, which was turned down by at least one. A spokesperson for YouTube issued a statement that did not address the token amount offered but said: “When someone violates our ads policy repeatedly, we terminate the account, credit our advertisers and do not pay the content creator or publisher.”
Business leaders need to be at the forefront of efforts to lift wellbeing out of the HR department and into the boardroom, according to healthcare provider Bupa. Speaking at the launch of its 2017 Wellbeing Edit, Bupa corporate director Patrick Watt urged leaders to take a visible stand on ensuring wellbeing is high on the business agenda. “Fundamentally, people look to leaders to determine whether this is an authentic agenda or not, and I think it’s hugely encouraging to see so many senior business leaders take this agenda seriously and talk openly about the importance to them and their business,” said Watt.
