hotel y casino de las vegas nevada la famille addams casino de paris avis how much do you get for doing the casino heist california pizza kitchen at foxwoods casino mashantucket ct jouer a la roulette casino en ligne gratuit how to win at harrah's cherokee casino victoryland and quincy's 777 casino hard rock casino pool atlantic city how to know a slot machine will hit jackpot wheel no deposit bonus codes concierto en el casino de phoenix 19 de octubre santa ana star casino bernalillo new mexico ttr casino no deposit bonus codes 2019 casinos que han ganado en san diego blackjack pizza greeley colorado 10th street where is the casino in gta 5 current powerball and mega millions jackpots downstream casino cash game texas hold'em czerwone maki na monte casino nuty na orkiestrę chomikuj does every state have a casino a night with cleo slot jackpot what are the odds of getting a pair in poker how many slot machines at thunder valley casino gold strike hotel and casino jean nevada how does bingo work at a casino clams casino im god r.i.p david higgs & djkillbill313 pista de hielo en viejas casino horario 1 margaritas harrah's casino las vegas
parallax background

Happy's marketing news - 12.05.17

Nick Hyde
Nick Hyde

PR & Content Manager

It’s been a busy week in the marketing world, here’s what has caught our eye!

Pudsey Bear has been bought out! Manchester-based Brand Addition, which makes promotional merchandise for companies such as the BBC, Calvin Klein and Google, has been acquired in a secondary management buyout for a reported £60m. The company has been bought by private equity company Elysian Capital from HIG Capital, which acquired the group from 4imprint in a £24m deal in 2012.
The John Lewis Partnership has hinted to upcoming marketing synergies between its John Lewis and Waitrose brands; a change in strategy given how it has previously kept both of their advertising very separate. The change in approach comes after the partnership undertook research which found that the partnership’s top 10% of the partnership’s retail customers now drive 60% of overall revenues, with the majority of them shopping regularly at both John Lewis and Waitrose. As a result, the business says it is starting to merge the marketing for its two loyalty schemes.
There’s been more troubling news for social media giant Snapchat this week as shares in its owner have sunk after it reported disappointing growth in the first three months of the year. In its first results since floating, Snap said the number of daily active users rose just 5% to 166 million compared with the last three months of 2016. That was two million fewer than expected, but 36% higher than the same period last year. The news sent shares tumbling more than 20% in after-hours trading in New York.
Coca-Cola is launching its annual summer campaign just weeks after axing one of its worst-selling brands, Coke Life. The new campaign is an evolution of its hugely-popular and successful 2014 ‘Share a Coke’ campaign, which saw Coca-Cola put thousands of names across 100 million packs. This year, however, the soft drinks giant is taking a different approach by including holiday destinations instead and offering consumers the chance to win their “dream holiday”.
Facebook is getting tough on spam-ware. Websites that harbour “disruptive, shocking or malicious” adverts will appear less frequently on user’s news feeds, Facebook has said. The social network is tweaking the algorithm that picks posts for feeds to do a better job of spotting “low quality” web pages. Instead, the algorithm will seek out more informative posts. It said the change was part of broader work it was doing to make Facebook less profitable for spammers.
Share this:
01253 446 933

Please enter your email to subscribe to the Happy blog


Paid Social Campaigns

Paid social media can be a brilliantly effective yet low cost form of lead generation, and it’s a great way to extend your reach, drive website traffic and generate likes and shares.

We’ll take care of setting up and managing your paid social media accounts, ensuring your spend is carefully targeted. Then we’ll provide clear, transparent reporting so you can keep refining the strategy to make your ad spend even more effective.

More about Paid Social Campaigns

Social Media

All the tweets and posts in the world won’t help generate leads unless there’s some strategic thinking behind what you’re doing.

We’ll help define the right social media strategy for you, so that you’re on the right platforms, saying the right things to the right people at the right time to generate the right leads.

More about Social Media

Design & Brand Building

Marketing is bit like those huge, swirling flocks of starlings you see from time to time. Individually your brochure, email, ad, meme or gif may not change the world.

But when you join them together and ensure they’re all heading in the same direction, you have the power to stop people in their tracks.

We design communications that help build a consistent brand and convert more leads to sales.

More about Design & Brand Building


Your website can generate leads in so many ways. Informed content. Strong calls to action. A simple, natural journey from ‘Hi there!’ to ‘Buy now’.

Yet websites are never ‘done’. They need to keep evolving to keep pace with your customers’ expectations, so we’ll be with you for the long haul to keep tweaking, refining and growing your site – and to deliver the PPC campaigns that help drive traffic towards it.

Because when your website keeps working to understand and speak to your audience, you’ve got more chance of converting.

More about Websites

PR & Content

There’s a knack to ensuring your business is seen in the right places at the right time. We’ll build your PR profile across the mix of channels that’s right for you (from press to social media to events) and use our contacts to spread the word.

So when your customers are ready to buy, it’ll be your brand they think of first.

More about PR & Content

Claim your happy offer

    Claim your happy offer

      Claim your happy offer

        Claim your happy offer

          Claim your happy offer

            What would make you happy today?