mandalay bay casino aquarium and beach fergusons motel & casino las vegas nv 89101 texas chefs in las vegas casinos 2016 where is magic city casino located banda el recodo graton resort & casino 7 de febrero golden nugget casino to las vegas motor speedway 10 euro einzahlen 50 euro spielen casino 2018 mejor casino para jugar en las vegas what casinos can you gamble at 18 in oklahoma suites in tinley park il hollywood casino drake at a casino in las vegas what time does rivers casino serve alcohol how to use a blackjack weapon the most famous casino in las vegas things to do around winstar casino slot machines at emerald queen casino how much is bingo at casino arizona pictures of the new emerald queen casino tips on slot machines in las vegas old las vegas casino torn down youtube how many casinos are in canada catalonia bavaro beach golf and casino punta cana république dominicaine the way slot machines reward gamblers with money governor of poker 3 play with friends poke holes in cake and pour sweetened condensed milk bonus d'argent gratuit sans dépôt casino casinos with texas hold'em in chicago what happens if you find money at the casino
parallax background

Happy's marketing news - 16.06.17

Nick Hyde
Nick Hyde

PR & Content Manager

It’s been a busy week in the marketing world, here’s what has caught our eye!

Facebook has announced details of steps it is taking to remove terrorist-related content. The move comes after growing pressure from governments for technology companies to do more to take down material such as terrorist propaganda. The ability of so-called Islamic State to use technology to radicalise and recruit people has raised major questions for the large technology companies. They have been criticised for running platforms used to spread extremist ideology and inspire people to carry out acts of violence. Governments, and the UK in particular, have been pushing for more action in recent months, and across Europe talk has been moving towards legislation or regulation.
Newspaper The Guardian and Observer will relaunch in tabloid format next year and outsource its print operations to Trinity Mirror. The cost-cutting move – part of a three-year plan to break even – will see Guardian Media Group (GMG), the parent company of the Guardian and Observer, selling or scrapping its three printing presses in Trafford Park in Manchester and London. The Guardian and Observer started printing in its European-style Berliner format back in 2005, when it sold 341,000 copies a day.
Instagram has unveiled a number of new features that will allow influencers to clearly signpost paid for content and share campaign metrics directly with brands, in a move to “increase transparency across the board”. The first tool, which is being described as a ‘paid partnership’ tag, is rolling out to a select number of global creators – ie influencers, publishers and business pages – over the coming weeks. The feature is designed to help content creators communicate to Instagram’s some 700 million users more clearly that they are working in collaboration with a business. It will signpost content as paid for above images in the Instagram feed as well as within the Stories section of the app.
Uber’s first UK TV advert ‘Where to?’ aired at the weekend followed by a series of out-of-home ads that have gone live, as the ride-hailing app seeks to convey a positive message in the face of recent controversies and doubts about CEO Travis Kalanick’s role at the company. The campaign took seven months to develop and will run on TV, out-of-home, online, cinema and press for the next six weeks. The out-of-home concept will go live in London, Manchester, Birmingham, Leeds and Edinburgh.
Businesses need to start looking at how customers view their brand rather than trying to understand customers by looking at them through the lens of their brand, according to Marks & Spencer’s (M&S) global director of loyalty, customer insight and analytics, Nathan Ansell. Ansell says M&S uses segmentation internally around things like frequency, so it knows its best shoppers come 208 times a year but there is a “large number” of occasional customers that come in just 10 times, so it’s looking at how to encourage those people to visit more often.
Share this:
01253 446 933

Please enter your email to subscribe to the Happy blog


Paid Social Campaigns

Paid social media can be a brilliantly effective yet low cost form of lead generation, and it’s a great way to extend your reach, drive website traffic and generate likes and shares.

We’ll take care of setting up and managing your paid social media accounts, ensuring your spend is carefully targeted. Then we’ll provide clear, transparent reporting so you can keep refining the strategy to make your ad spend even more effective.

More about Paid Social Campaigns

Social Media

All the tweets and posts in the world won’t help generate leads unless there’s some strategic thinking behind what you’re doing.

We’ll help define the right social media strategy for you, so that you’re on the right platforms, saying the right things to the right people at the right time to generate the right leads.

More about Social Media

Design & Brand Building

Marketing is bit like those huge, swirling flocks of starlings you see from time to time. Individually your brochure, email, ad, meme or gif may not change the world.

But when you join them together and ensure they’re all heading in the same direction, you have the power to stop people in their tracks.

We design communications that help build a consistent brand and convert more leads to sales.

More about Design & Brand Building


Your website can generate leads in so many ways. Informed content. Strong calls to action. A simple, natural journey from ‘Hi there!’ to ‘Buy now’.

Yet websites are never ‘done’. They need to keep evolving to keep pace with your customers’ expectations, so we’ll be with you for the long haul to keep tweaking, refining and growing your site – and to deliver the PPC campaigns that help drive traffic towards it.

Because when your website keeps working to understand and speak to your audience, you’ve got more chance of converting.

More about Websites

PR & Content

There’s a knack to ensuring your business is seen in the right places at the right time. We’ll build your PR profile across the mix of channels that’s right for you (from press to social media to events) and use our contacts to spread the word.

So when your customers are ready to buy, it’ll be your brand they think of first.

More about PR & Content

Claim your happy offer

    Claim your happy offer

      Claim your happy offer

        Claim your happy offer

          Claim your happy offer

            What would make you happy today?