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Happy's marketing news - 24.03.17



Nick Hyde
Nick Hyde

PR & Content Manager

It’s been a busy week in the marketing world, here’s what has caught our eye!

 
 
From handing out fliers dressed as a carrot to producing more than 10 million global meals a month, it’s been quite a journey for the founder of Hello Fresh, Patrick Drake. AS one of the biggest growing companies in the world, Hello Fresh has become one of the leading lights in the bought-in fresh food market. And when it comes to marketing the business, the entrepreneur says he just gets on with it! Read his fascinating insight in The Telegraph.
 
 
One of the world’s biggest brands, Coca-Cola, says its big budget marketing campaigns are not always about… budgets. It claims the business can learn a lot from start-ups. Speaking on a panel at the Youth Marketing Summit this week, the soft drink giant’s new marketing director for the UK and Ireland Aedamar Howlett explained how the business is “much broader than people are aware”.
 
 
Photo-sharing app Instagram this week hit the 1 million advertiser mark – with the majority of them being from the small business sector. The Facebook-owned company has rolled out several new features for brands on the platform over the past 12 months including business profiles – which allow companies to share contact information and directions – as well as it’s Snapchat-inspired ephemeral service Instagram Stories.
 
 
Almost a third of all marketers feel the older generation are under-represented in the industry, with some people claiming they do not even make it to the interview stage for a position due to their age. In an in-depth investigation carried out by Marketing Week, 29% of marketers feel that ‘older people’ are either under-represented or not represented within their companies, making it the third least visible group after people with disabilities (56%) and people from an ethnic minority (40%).
 
 
Twitter is considering a paid membership scheme for business users. The micro-blogging service, which has struggled to grow its user base in recent years, is carrying out surveys to “assess interest” in the idea. Paying members would get access to an enhanced version of Tweetdeck, Twitter’s souped-up interface that offers more functionality than Twitter.com. If it goes ahead with premium accounts, Twitter will be competing with more established players like SocialFlow and HootSuite – companies that have offered enhanced ways to use Twitter for many years.
 
 
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