Happy's marketing news - 28.04.17
It’s been a busy week in the marketing world, here’s what has caught our eye!
Digital giants Google and Facebook together took 99% of revenue growth from digital advertising in the US last year. The overall US internet ad industry grew 21.8% from $59.6bn to $72.5bn in 2016, according to the IAB.
LadBible has rebranded to become more aspirational and to move away from the ‘negative associations’ of lad culture. The rebrand has been rolled out across all LadBible’s digital touchpoints, including its website and social media channels. LadBible was founded in 2011 and now has 50 million social media followers.
350 new media jobs are to be created in Liverpool after investors Capital & Centric completed its multimillion pound acquisition of the former Littlewoods Building in the city. The historic building was constructed in the 1930s in an art deco style and was used to process the betting slips from the Football Pools. During the Second World War, its printing presses were used to print 17m National Registration forms in just three days. The new owners have taken out a 250-year lease on the iconic building.
High street chain John Lewis, famous for its thought-provoking, sometimes funny, sometimes cute and always expensive Christmas ads are focusing its efforts on a different season – summer. The department store has launched a new in-store Summer campaign, which aims to celebrate the quirks of being British via illustrations by artist Paul Thurlby. The brand wants to focus its efforts on becoming an “all-season” brand rather then the festive brand everyone watches out for.
Beauty giant L’Oréal has launched an artificial intelligence-powered Facebook Messenger bot as part of a drive to produce services for its beauty brands and learn more about consumers. In partnership with startup Automat Technologies, the brand has developed a series of beauty services that will launch in the coming months on the Facebook Messenger platform.
