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Happy's marketing news - 31.03.17



Nick Hyde
Nick Hyde

PR & Content Manager

It’s been a busy week in the marketing world, here’s what has caught our eye!

 
 
YouTube have released their 10 most popular adverts for February with big brands Adidas and Apple topping the list. The list is dominated by the big budget brands but also popping into the top 10 is The Prince’s Trust charity who have collaborated with L’Oreal for their All Worth It campaign.
 
 
Channel 4 may be forced to move from its London HQ following a decision not to privatise the broadcaster – and its destination could be somewhere in the north of England. Culture Secretary Karen Bradley has outlined government plans for a consultation about Channel 4. Salford is already in the mix for its new home following a successful transition for moving many BBC departments to MediaCity, including BBC Sport and it’s children’s shows.
 
 
Meanwhile, the BBC will be forced to spend more of its programme budget outside London under targets set out by new regulator Ofcom. The Beeb’s spending in the English region is to increase by between 31% and 34%. Under the proposals the capital is likely to see the biggest reduction, followed by Wales. Radio 5 Live will also be required to broadcast 20 different sports, something it normally only achieves in an Olympic year.
 
 
Facebook has copied the likes of Snapchat and Instagram by launching its own version of Stories. After tapping the in-app camera, users can snap and share a picture that automatically disappears after 24 hours. Like Snapchat, Facebook Stories allows users to heavily customise their pictures with filters, text, drawings, stickers, frames and animated masks.
 
 
Google Home, the search giant’s smart assistant that rivals Amazon’s Alexa, will be launched in the UK in April. The speaker and assistant, which launched in the US in November, is part of a growing trend to make artificial intelligence available in homes. Like Amazon’s Echo, Home can answer basic queries as well as control smart home devices, such as lights.
 
 
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