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Happy's marketing news - 13.04.17



Nick Hyde
Nick Hyde

PR & Content Manager

It’s been a busy week in the marketing world, here’s what has caught our eye!

 
 
The crisis surrounding United Airlines’ treatment of a passenger escalated further as social media took hold of the public relations faux pas. America’s third biggest carrier is being slammed online for violently dragging a passenger – a 69-year-old Asian man, believed to be a doctor – off an overbooked flight. This comes just weeks after the company, whose slogan is “Fly the Friendly Skies”, was ridiculed for refusing to allow two teenage girls to board a flight because they were wearing leggings.
 
 
Another industry under scrutiny this week is telecommunications. The industry has been told to “up its game” on customer service after a new report by Ofcom revealed issues around the quality and speed of service and how customer calls and complaints are dealth with. The report found that while 92% of mobile customers, 89% of landline customers and 87% of broadband customers are ‘satisfied’ with their service, the level of service varies across providers.
 
 
Ordnance Survey has produced an amazing digital tool which produces 3D aerial views of countryside walks, cycle routes, mountain climbs and places of interest.
 
 
Soft drinks giant Coca Cola is looking to improve the effectiveness of its digital advertising after admitting consumers are growing ever more impatient and it is “missing a trick” when it comes to ad optimisation. Through testing the soft drinks brand found that 30% of its total advertising does not reach its “action standards”. It wants to reduce this figure.
 
 
Members of the public are not confident they will still use services such as LinkedIn, Snapchat and Pinterest in a decade, underlining a perceptions around brands and their apparent longevity.A survey of 2,000 consumers across the UK and France Research from Morar Consulting, commissioned by Mailjet in March 2017, gauged peoples’ perception of online services and social networks.
 
 
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