s a marketer you feel like you say this abbreviation more than necessary in an ordinary work week.
No, we are not questioning how SMART you look (even though, we are sure you are the dapper sort, aren’t you) but we want to know;Do you work SMART? Are your KPI’s SMART? Do you follow the SMART method throughout your business?
SMART stands for…Specific Measurable Achievable Realistic Timed.
It was during the decade of shell suits and Vienetta, that SMART made its first official appearance and since then it has become a marketing gem go-to. Marketing changes on a daily basis with advancing technology/ overused hashtags/ print is dead threats/ Facebook algorithms, but there are certain teachings that you will always find in a marketer’s arsenal, and SMART is one of them.
Here is a simple example from a client we recently worked with. They came to us asking for “more Facebook followers”. Here at Happy, we SMART-ed that up and turned it into “We want a 10% increase in Facebook followers by 25 May 2018”.
Whatever goal you have, check it has some numbers in it! Ideally a % and a date. This is the easiest indicator to know you’re on your way to being SMART. No numbers, no SMART.
As marketers we love to measure! In layman’s terms it is how we know if something has worked or not. However, it also keeps us focused, within scope, to time and to budget. It is a simple technique but can be tricky to apply if you don’t fully understand what is achievable with different channels/ mediums/ tactics.
Let’s face it, whether you run your own business or work for a company where you represent the marketing department – there is enough for you to do without having to check which hashtag is trending on Twitter each day (for your information, it is #fridayfeeling today!).
Want to chat about how you can be more SMART in your business? Want to be able to focus on the core of what you do and let someone else work on the SMART supported creative side? Then get in touch with one of The Happies and we promise to help you get your business looking as dapper as you are.
Paid social media can be a brilliantly effective yet low cost form of lead generation, and it’s a great way to extend your reach, drive website traffic and generate likes and shares.
We’ll take care of setting up and managing your paid social media accounts, ensuring your spend is carefully targeted. Then we’ll provide clear, transparent reporting so you can keep refining the strategy to make your ad spend even more effective.More about Paid Social Campaigns
All the tweets and posts in the world won’t help generate leads unless there’s some strategic thinking behind what you’re doing.
We’ll help define the right social media strategy for you, so that you’re on the right platforms, saying the right things to the right people at the right time to generate the right leads.More about Social Media
Marketing is bit like those huge, swirling flocks of starlings you see from time to time. Individually your brochure, email, ad, meme or gif may not change the world.
But when you join them together and ensure they’re all heading in the same direction, you have the power to stop people in their tracks.
We design communications that help build a consistent brand and convert more leads to sales.More about Design & Brand Building
Your website can generate leads in so many ways. Informed content. Strong calls to action. A simple, natural journey from ‘Hi there!’ to ‘Buy now’.
Yet websites are never ‘done’. They need to keep evolving to keep pace with your customers’ expectations, so we’ll be with you for the long haul to keep tweaking, refining and growing your site – and to deliver the PPC campaigns that help drive traffic towards it.
Because when your website keeps working to understand and speak to your audience, you’ve got more chance of converting.More about Websites
There’s a knack to ensuring your business is seen in the right places at the right time. We’ll build your PR profile across the mix of channels that’s right for you (from press to social media to events) and use our contacts to spread the word.
So when your customers are ready to buy, it’ll be your brand they think of first.More about PR & Content