Happy Creative are proud to be working with Thomas & Betts, leaders in the worldwide electrical industry whose roots can be traced back to 1898. The company, formed by two young engineers, acquired the Standard Electric Fittings Company in 1917 and began to develop, manufacture and market products under the Thomas & Betts brand name.
Today, the company continues to build its legacy of innovation and leadership holding a customer-focused, market-driven position of leadership in the worldwide electrical industry. Their products offer one of the broadest product lines in the industry, supplying over 70% of the items used in a typical electrical application – be it commercial, industrial or residential construction.
Thomas & Betts approached Happy to help them launch an innovative product which will revolutionise the way emergency lighting maintenance is carried out, saving both inspection time and money. Happy has developed a campaign concept to work across various media including advertising, brochures, direct mail and digital media. The launch will take place early this year and will include 5 regional breakfast mornings to introduce the concept.
