For Cycle Lancashire, brand consistency starts with reading the rules of road.
If you’re part of a large organisation you probably work with a diverse group of designers, printers and writers. They’ll all have their own take on your brand, and without a conductor at the centre of your organisation to marshal and organise the contributors, it’s easy to find they’re all playing their own tune. That’s where your brand book comes in.
A brand book is an essential part of an organisation’s marketing armoury. It ensures there’s a consistency of look and feel across all touchpoints. It keeps the tone of voice the same from webpage to blog post to press release. It explores the big themes of your brand, and it gets involved in the nitty-gritty of ensuring logos, typefaces and colours stay consistent across all your marketing materials.
We’ve created Cycle Lancashire’s logo, brand materials and microsites – and placed their brand DNA into a book. So now, whoever’s writing or designing something new for the organisation can follow the simple standards that keep the look, feel and message on brand.
