For Cycle Lancashire, brand consistency starts with reading the rules of road.
If you’re part of a large organisation you probably work with a diverse group of designers, printers and writers. They’ll all have their own take on your brand, and without a conductor at the centre of your organisation to marshal and organise the contributors, it’s easy to find they’re all playing their own tune. That’s where your brand book comes in.
A brand book is an essential part of an organisation’s marketing armoury. It ensures there’s a consistency of look and feel across all touchpoints. It keeps the tone of voice the same from webpage to blog post to press release. It explores the big themes of your brand, and it gets involved in the nitty-gritty of ensuring logos, typefaces and colours stay consistent across all your marketing materials.
We’ve created Cycle Lancashire’s logo, brand materials and microsites – and placed their brand DNA into a book. So now, whoever’s writing or designing something new for the organisation can follow the simple standards that keep the look, feel and message on brand.
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Paid social media can be a brilliantly effective yet low cost form of lead generation, and it’s a great way to extend your reach, drive website traffic and generate likes and shares.
We’ll take care of setting up and managing your paid social media accounts, ensuring your spend is carefully targeted. Then we’ll provide clear, transparent reporting so you can keep refining the strategy to make your ad spend even more effective.More about Paid Social Campaigns
All the tweets and posts in the world won’t help generate leads unless there’s some strategic thinking behind what you’re doing.
We’ll help define the right social media strategy for you, so that you’re on the right platforms, saying the right things to the right people at the right time to generate the right leads.More about Social Media
Marketing is bit like those huge, swirling flocks of starlings you see from time to time. Individually your brochure, email, ad, meme or gif may not change the world.
But when you join them together and ensure they’re all heading in the same direction, you have the power to stop people in their tracks.
We design communications that help build a consistent brand and convert more leads to sales.More about Design & Brand Building
Your website can generate leads in so many ways. Informed content. Strong calls to action. A simple, natural journey from ‘Hi there!’ to ‘Buy now’.
Yet websites are never ‘done’. They need to keep evolving to keep pace with your customers’ expectations, so we’ll be with you for the long haul to keep tweaking, refining and growing your site – and to deliver the PPC campaigns that help drive traffic towards it.
Because when your website keeps working to understand and speak to your audience, you’ve got more chance of converting.More about Websites
There’s a knack to ensuring your business is seen in the right places at the right time. We’ll build your PR profile across the mix of channels that’s right for you (from press to social media to events) and use our contacts to spread the word.
So when your customers are ready to buy, it’ll be your brand they think of first.More about PR & Content